KP Snacks 3-year McCoy’s partnership with NFL UK & Ireland

KP Snacks announced today that its McCoy’s ridged crisp brand has been named the NFL’s Savoury Snacks Partner across the UK and Ireland in a three-year deal running until March 2027.

As an official partner of the 2024 NFL London Games, McCoy’s will have a strong presence within the Tottenham Hotspur Stadium and Wembley Stadium where the games will be played.

In addition, McCoy’s will be the lead 6pm NFL game sponsor on Sky Sports Sunday, launching a new TV advert and broadcast idents, which will feature across the season-long coverage. To engage consumers and drive brand penetration, McCoy’s will also partner with the NFL to deliver a series of competitions and retail activations throughout the season across digital and social platforms.

“We are delighted to team up with McCoy’s as our Savoury Snacks Partner across the UK and Ireland,” said NFL UK & Ireland General Manager, Henry Hodgson. “The NFL has become a core part of the UK sporting calendar, and we are excited to partner with such an iconic brand for the next three years, providing new experiences to existing fans and new audiences.”

“The NFL continues to be one of the fastest growing sports fanbases in the UK, offering action-packed entertainment and excitement," said Marketing Director Kevin McNair. "Renowned for its bold flavours and crunchy texture, McCoy’s is the perfect partner for the NFL – bringing together two titans to take fans’ experiences to the next level and help them feel even more connected to the sport.”

The 2024 NFL International Games in London will take place at Tottenham Hotspur Stadium on October 6th and 13th and will conclude at Wembley Stadium on October 20th.

McCoy’s is the UK’s number one ridged crisp brand, worth £183.6m and growing +9 per cent YOY. McCoy’s maintains strong brand penetration at 25.4 per cent (consumed by one in four households).

Full 2024 NFL International Game Schedule:

● Sept. 6: Green Bay Packers v. Philadelphia Eagles in São Paulo, Brazil (Corinthians Arena)

● Oct. 6: New York Jets v. Minnesota Vikings in London, UK (Tottenham Hotspur Stadium)

● Oct. 13: Jacksonville Jaguars v. Chicago Bears in London, UK (Tottenham Hotspur Stadium)

● Oct. 20: New England Patriots v. Jacksonville Jaguars in London, UK (Wembley Stadium)

● Nov. 10: New York Giants v. Carolina Panthers in Munich, Germany (Allianz Arena – Home of FC Bayern Munich)