KP Snacks is once again expanding its PMP portfolio with the launch of Frisps Cheese & Onion £1.25 PMP. Available now, the new product delivers Frisps’ classic Cheese & Onion flavour in an increasingly popular format.
The PMP segment within CSN is strong, worth £368.8m, with PMPs representing 39 per cent of crisps and snacks purchases. By launching the new Frisps £1.25 PMP, KP Snacks is capitalising on the strength of this format and adding even more variety to its popular PMP portfolio.
Worth £122 million, KP Snacks’ PMP range features leading brands and a broad selection of flavours across the value spectrum from its ever-popular Space Raiders 40p PMP to Hula Hoops Big Hoops, the top-performing PMP SKU.
“At KP Snacks, we know that PMPs play a vital role in driving sales for retailers, appealing to consumers with the promise of great value," said Stuart Graham, Head of Convenience and Impulse. "Our strategy focuses on bringing the right brands and flavours to this popular format and we are delighted to be tapping into shopper demand with Frisps Cheese & Onion £1.25 PMP.”
Frisps’ crinkle-cut crisps were launched in 1989. Bursting with flavour the popular brand is available in three classic flavours: Ready Salted, Cheese & Onion, and Salt & Vinegar.
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