Skip to content
Search
AI Powered
Latest Stories

KP Snacks celebrates KP Nuts 70th anniversary with biggest ever retailer giveaway

KP Snacks celebrates KP Nuts 70th anniversary with biggest ever retailer giveaway

£70,000 in prize money, stock vouchers, and donation to Movember charity

KP Snacks today announces the launch of its biggest ever retailer giveaway with a £70,000 fund to celebrate 70 years of KP, the UK’s number one brand in Nuts.

The £70,000 giveaway offers retailers the chance to win one of 70 £700 cash prizes, plus 160 £70 stock vouchers. Running for eight weeks from 8th October in the UK and Northern Ireland, retailers will automatically be entered in a prize draw when they range four cases of £1.25 Flavoured Nuts.


Alongside this, KP is donating 10p to Movember for every case sold in November, making up a total donation of £10,000. KP has proudly supported the charity for over four years with a series of different initiatives and campaigns.

Tasty Nuts has been the growth engine of the CSN category over the past year, and KP has been leading the way. Now worth £97m RSV and set to hit £100m by 2024, KP has a 25.6 per cent share of the Nuts segment and is a key driver of category growth. The last year was one of the most successful for the brand, with KP delivering new products for different occasions and tastes, with both format and flavour innovation - contributing to a strong performance of +19.1 per cent YOY, growing sales and penetration ahead of the market.

“We are delighted to be running this huge giveaway on KP Nuts, offering our valued retailer partners the chance to win big cash prizes while donating £10,000 to the Movember Foundation," said Matt Collins, Trading Director of KP Snacks. "The giveaway also helps to raise awareness of the great history and successes of KP Nuts as we celebrate our milestone 70th anniversary”.

KP has been delivering its premium nuts since 1953 and is now the branded leader within the Nuts category. Its KP Flavour Kravers range is worth over £5 million.

More for you

ELFBAR launches its first 4-in-1 pod kit

ELFBAR launches its first 4-in-1 pod kit

Global vaping innovator ELFBAR has introduced its first four-pod system, the ELFBAR 4-in-1 pod kit.

Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device.

Keep ReadingShow less
DIABLO announces partnership with The Devil Wears Prada musical

DIABLO announces partnership with The Devil Wears Prada musical

Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.

Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less