KP Snacks drives impulse purchases with three new price-marked packs

KP Snacks has added to their £1 PMP range with three new products, designed to drive impulse purchases and excite shoppers with familiar and well-loved brands.

The first addition to the PMP range is McCoy’s £1 PMP Hot Mexican Chilli which aims to build on the success of McCoy’s £1 PMP products and capitalise on popular flavour trends. With healthy snacking continuing to be a prominent trend within CSN, KP Snacks is also introducing new Penn State Sour Cream & Chive £1 PMP, as well as a £1 PMP format for popchips BBQ and Sour Cream & Onion, replacing the previous £1.29 price.

42Per cent of shoppers buy crisps and snacks on impulse and PMPs are a huge driving force behind this, with £1 PMP ranges growing ahead of the market at +15 per cent. The KP Snacks £1 PMP range is outperforming the category at +22 per cent.

Matt Collins, Trading Director at KP Snacks, said: “It’s really exciting to be introducing these new PMPs as we’re always looking to add value to our range and ensure we drive sales for retailers and maintain value for consumers.

“In recent months there has been a marked increase in savoury snacking occasions, with CSN being the fastest growing snack and showing up in 70 per cent more convenience baskets during lockdown. However, with the current circumstances, consumers are likely to be more price conscious, so we feel it is important to offer products at an affordable price point and help retailers retain the baskets that they gained over lockdown.”

Flavour is the number one purchase driver in the crisps and snacks category with 49 per cent saying that they would choose crisps or savoury snacks over a sugary option. Additionally, spicy flavours are growing at 7.1 per cent and are the most popular flavour option within the PMPs market. McCoy’s £1 PMP Hot Mexican Chilli is the ideal product to capitalise on this trend and grow the variety within the CSN category.

The new popchips and McCoy’s products are available now and Penn State will be available from October onwards.