KP Snacks has announced that its popular snack brand, Discos, will be added to KP’s growing £1PMP range with the launch of Discos Salt & Vinegar £1PMP (70g).
Designed to capitalise on the growth of £1PMPs, the brand in its new format has been created "to excite shoppers and drive impulsive purchases". Available in stores from 1 February, the new product will further grow the Discos brand (+15.1 per cent) [1] by entering the new and growing format in the brand’s number one flavour.
Forty-two per cent of shoppers buy crisps and snacks on impulse [2] and PMPs are a huge driving force behind this, with £1 PMP ranges growing ahead of the market at +14.4 per cent [3]. The KP Snacks £1 PMP range is outperforming the category at +22.1 per cent [4].
The Discos £1PMP joins other consumer favourites in the KP Snacks PMP range, including McCoy’s Fire Pit and Hula Hoops Big Hoops BBQ, and features the new £1 flash that has been incorporated across the entire portfolio.
"It’s really exciting to be introducing this new PMP as we’re always looking to add value to our range," said Matt Collins, Trading Director at KP Snacks. "£1 PMPs have seen significant growth in the last year and the role of PMPs in convenience is extremely important as shoppers’ budgets are squeezed. For retailers to win, it’s key to offer the right core range in the right formats and we’re confident that the Discos range extension will be a great addition to convenience shelves."
[1] Nielsen Scantrack – 26.12.20[2] HIM 2018[3] Nielsen Scantrack – 26.12.20[4] Nielsen Scantrack – 26.12.20
