KP Snacks introducing Tyrrells Lentil Crisps range in new single format

Now available in Sour Cream & Onion and Sweet Chilli & Red Pepper

KP Snacks has launched its Tyrrells Lentil Crisps range in a new single format. Currently available in sharing packs, Tyrrells Lentil Crisps Sour Cream & Onion and Sweet Chilli & Red Pepper will be available in the new 24g single format from March with an RRP of £1.

The new packs will help retailers capitalise on the increasing popularity of healthy snacking as shoppers look for a permissible energy boost throughout the day. The Healthier Snacking segment is growing strongly +14.2%, ahead of the overall CSN category, with healthy snacking occasions growing faster than any other CSN sub-category. The new Tyrrells Lentil Crisps single packs cater to daytime snacking as a key occasion where consumers seek out healthier alternatives.

Tapping into the ‘Better For You’ trend, Tyrrells Lentil Crisps are non-HFSS, perfectly seasoned and packed with flavour.

“We are extremely excited to be offering our well-loved and ‘Tyrrellbly Tasty’ Tyrrells Lentil Crisps in a new singles pack," said Sammy Harmer, Tyrrells Brand Manager. It’s the perfect permissible snack for the lunchtime occasion or an afternoon nibble, which we know is what shoppers are on the look-out for!”

Supporting the launch of the new format, an Out of Home and social media campaign for Tyrrells Lentil Crisps will be running from 11 March. The advertising campaign has been designed to drive brand awareness to tempt shoppers and bolster sales for retailers.