Skip to content
Search
AI Powered
Latest Stories

KP Snacks invests £1m in “Hula Licious, Hula Lightful” campaign for Hula Hoops Puft

KP Snacks invests £1m in “Hula Licious, Hula Lightful” campaign for Hula Hoops Puft

KP Snacks today announced a £1million investment in its “Hula Licious, Hula Lightful” campaign, driving awareness of Hula Hoops’ light, low-calorie and non-HFSS offering, Hula Hoops Puft. Launching from the beginning of February, the campaign will run for six months across multiple channels including radio, Video on Demand and Out of Home.

The “Hula Licious, Hula Lightful” strapline focuses on Hula Hoops Puft’s taste and strong credentials within healthier snacking. Coming in at just 72 calories per pack, Hula Hoops Puft offers a great option for a healthier daytime pick-me-up.


Last year, the entire Hula Hoops Puft range was relaunched, refreshing the brand with a modern new look and an exciting media campaign, while also being reformulated to be non-HFSS. With health remaining a key priority for shoppers and the healthy snacking segment growing in value +20.2 per cent YOY, the Hula Hoops Puft range offers the ideal choice as consumers seek out delicious and permissible snacks. The trend towards healthy eating is especially strong early in the year and the Hula Hoops Puft campaign is launching at the perfect time to engage consumers.

Aiming to continue driving brand penetration growth (+23 per cent in the last 24 weeks), the campaign will keep Hula Hoops Puft front of mind for shoppers and will boost sales for retailers. The continued investment in promoting the brand builds on a successful ATL media campaign last year which reached 49m adults across VOD, OOH and radio.

“Following on from a successful 2022, where we reformulated the product to make it compliant with HFSS legislation and rolled out a packaging refresh to help improve its appeal to adult consumers, the campaign will look to drive further consumer awareness of the brand," said John McDougall, Brand Manager at KP Snacks. "Daytime snacking is on the rise and shoppers will be increasingly seeking out more permissible options, with the beginning of the year representing a key period for healthier snacking, and Hula Hoops Puft is perfectly positioned as a tasty and low-calorie snack”.

Worth £10m RSV, Hula Hoops Puft products are consumed by over two million shoppers each year. Hula Hoops Puft continues to be a top-five Better for You multipack brand and is available in three tasty flavours: Salt & Vinegar, Salted and Grilled Beef.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less