KP Snacks launches Bank of McCoy’s prize promo

KP Snacks has announced the launch of a “Bank of McCoy’s” on-pack promotion, featuring massive cash and stock prizes for both consumers and retailers.

Running across McCoy’s PMP and Grab Bag formats, the brand new Bank of McCoy’s incentive gives consumers the chance to unlock a £100k prize vault to win instant cash prizes of up to £1,000 or free crisps. To enter the competition, shoppers simply need to scan the QR code on-pack and input a unique code. The on-pack promotion combines a fun, straightforward, instant-win entry mechanic.

Live from 20 January to the 13 April, the Bank of McCoy’s incentive also offers retailers the opportunity to win their share of a £50k retailer-specific prize vault. The retailer promotion is running across all McCoy’s PMP cases, with a similar scan-to-win mechanic enabling retailers to access cash and stock prizes.

To help retailers boost impulse sales and drive awareness of the Bank of McCoy’s promotion, KP Snacks will also distribute engaging, themed POS kits including dump bins, FSDUs, floor vinyls and shelf wobblers. The new eye-catching POS will strengthen the standout of the McCoy’s portfolio and on-pack promotion in-store, creating additional excitement through enhanced visibility.

“We’re excited to be getting 2025 off to a strong start with one of our biggest on-pack promotions to date,” said Stuart Graham, Head of Convenience and Impulse. “The Bank of McCoy’s incentive effectively engages both our loyal consumers and valued retailer partners, and we’ve made it easier than ever for retailers to get involved by simply scanning the QR code on product cases.

“McCoy’s is a mainstay of the CSN category as a trusted, recognisable brand and the new promotion will help to drive further brand penetration and boost impulse purchases.”

Worth £188m and growing at +6.4 per cent, the McCoy’s portfolio is known for delivering full-on flavour. The range was recently expanded with the launch of a bold new variant, McCoy’s Hot & Spicy. Available in a £1.25 PMP format, the new product is also included in the Bank of McCoy’s promotion.