KP Snacks has announced new measures to support retailers ahead of High Fat Salt & Sugar (HFSS) legislation that is set to come into effect from October, stated recent reports.
To help retailers adapt to the regulations and easily identify appropriate products, KP Snacks is introducing a logo that will be stamped on the packaging of the products that are free from restriction.
As per reports, the clearly marked non-HFSS cases aim to support retailers by making it easier to navigate the wholesale aisle and locate products free from restrictions on positioning and promotions.
The new product cases stamped with the logo saying “NON-HFSS” will be launched across KP Snacks’ leading non-HFSS brands including popchips, Hula Hoops Puft and KP Nuts.
The manufacturer has also developed a HFSS retailer guide in which retailers are provided with top tips for optimising their crisps, snacks and nuts (CSN) fixtures to prevent lost sales as they adapt to the new regulations. The KP Snacks HFSS retailer guide is available for download at https://kpsnackpartners.com/hfss.
The news comes a few weeks after the maker announced its HFSS brand reformulation strategy under which Tyrrells, popchips, Hula Hoops Puft, and Penn State are being reformulated.
As per the maker, for the premium and popular sharing brand Tyrrells, the Lightly Sea Salted flavour which is the number one SKU in the range is being reformulated, and will be available as non-HFSS in both sharing, multipack and singles formats from May. This follows Tyrrells Mediterranean Herb being launched in January this year.
popchips, the beacon brand in healthy snacking, will be reformulated across the entire range. This will be a phased roll-out with the full range reformulated ahead of October.
The non-HFSS Hula Hoops Puft range, consisting of Beef, Salt and Salt & Vinegar flavours, will be rolled out by the end of June. Popular Penn State flavour Sour Cream & Chive Pretzels will be non-HFSS by May, joining a new non-HFSS Roasted Chilli Pretzels variant.
By the time the new legislation is introduced, over 100 SKUs and a quarter of the KP Snacks portfolio will be non-HFSS, making it one of the most comprehensive non-HFSS ranges available within the Crisps, Nuts and Snacks category, said KP Snacks in a statement.
