Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

KP Snacks launches new aromatic Thai Chilli Coated Peanuts

KP Snacks launches new aromatic Thai Chilli Coated Peanuts
Andy Marino
By Andy MarinoFeb 24, 2021
Andy Marino
See Full Bio

KP Snacks has announced the launch of KP Aromatic Thai Chilli Coated Peanuts, offering a combination of explosive flavour with a satisfying crunch.

Designed to capitalise on the growing trend of flavoured and coated nuts, the new product delivers two textures as consumers bite through a crispy outer shell to the peanut inside.

Created to optimise KP Nuts’ singles range and attract younger consumers who are looking for coated nuts as a snacking option during the day, KP Aromatic Thai Chilli Coated Peanuts meets shopper needs and aims to drive sales within the impulse and convenience channel.

KP Aromatic Thai Chilli Coated Peanuts is available in £1PMP format, making it an affordable and substantial snack suited for on-the-go occasions, is available in stores from March 1st, and will be part of a month-long "2 for £1.50" promotion running across the whole £1PMP Nuts portfolio.

“KP Nuts is a trusted and established brand and this new product celebrates the great taste credentials that the brand is already known for, while meeting the texture needs that exist within the impulse channel today," said Jennifer Blanco Barcia, Marketing Manager at KP Snacks. "We are excited to be expanding our coated nuts offer and in turn, increase opportunities for KP Nuts consumption.”

KP Nuts is the UK’s leading nuts brand. It is worth £77.9m RSV and is growing in value +19.7 per cent (Nielsen Scantrack 26.12.20).

jennifer blanco barciakp snacksthai chilli coated peanuts

Related News

Food sales rises amid cautious festive mood
Industry Reports

Food sales rises amid cautious festive mood

More for you

Cadbury launches ‘How Do You Display Yours?’ Creme Egg competition

Cadbury launches ‘How Do You Display Yours?’ Creme Egg competition

Cadbury is launching a Creme Egg competition in the run-up to Easter 2025, asking retailers across the country ‘How Do You Display Yours?’

The “How Do You Display Yours?” competition invites retailers to dip into their imaginations and share their most innovative and eye-catching Cadbury Creme Egg displays. Any retailer who shares an idea via a specially-created form on SnackDisplay.co.uk – Mondelēz International’s trade-focused advice and information site – will be entered into a competition to win £1,000* worth of vouchers for first place, with four runner-up prizes ranging from £250 to £500 vouchers and 25 x £25 vouchers up for grabs for the remaining winners.

Keep ReadingShow less
Pepsi MAX launches 2024 Christmas Campaign

Pepsi MAX launches 2024 Christmas Campaign

Pepsi MAX has debuted its Christmas advert and UK-wide festive campaign, including a prime time slot during the first episode of the new series of I’m a Celebrity: Get Me Out of Here! Edits will also run across TV, BVOD, Audio, Digital and Social.

The TVC ad kicks off the brand’s Christmas campaign that highlights how one of the most magical parts about the holiday season is that it's acceptable to park the to-do list, and put that extra time and energy into the stuff we really enjoy.

The ad is sound-tracked to a remix of the festive classic, It’s Beginning to Look a Lot Like Christmas, by up and coming UK artist, Poppy Adjudha, and showcases how life’s ‘have-to-do’s’ like work, the heading to the gym and studying can wait until January, putting a spotlight on how Pepsi MAX is an ally for Christmas fun and enjoyment as friends and family come together.

The out of home campaign features different scenes from the TVC showcasing a deserted office, gym and library, alongside taglines "Spreadsheets can wait, it’s Xmas after all", "Leg day can wait, it’s Xmas after all" and "10,000 words can wait, it’s Xmas after all". This will be supported by OOH creative that focuses on a Pepsi MAX can, alongside slogans that highlight the joy of embracing the Christmas season and ladder up to the "It Can Wait" campaign, such as "all day PJs for the win, it’s Xmas after all". The campaign will also run across Digital on Meta, Snapchat, YouTube shorts, in addition to Digital OOH.

Steven Hind, Senior Marketing Director, Beverages UK & Western Europe commented: “The festive season is all about making memories and having fun with those we love, and taking the time to enjoy the festive season. As December hits, we know that a lot of things – whether that be work, studying or working out, can very much feel like a January problem as we all look to prioritise those precious moments together instead. Our Christmas ad really brings to life this ‘tools down’ mentality to prioritise enjoyment during the festive period, while also embodying our brand ethos of being ‘thirsty for more’.”

Dolin Vermouth joins Mangrove’s prestigious spirits portfolio

Dolin Vermouth joins Mangrove’s prestigious spirits portfolio

Dolin, a historic family-owned spirits company established in 1821 in the Alpine region of Savoie, France, is set to expand its UK presence through a new distribution partnership with Mangrove Global.

With a legacy spanning over two centuries, Dolin has distinguished itself through authentically sourced local ingredients and traditional production methods that create premium spirits to be enjoyed worldwide. The company's first international Vermouth award in 1876 marked the beginning of its enduring reputation in Parisian cafes and European cocktail culture.

Keep ReadingShow less
Lindt TEDDY raising funds for NSPCC this Christmas

Lindt TEDDY raising funds for NSPCC this Christmas

For the eighth consecutive year, world renowned chocolate producer, Lindt & Sprüngli is proudly supporting the NSPCC to raise vital funds for Childline. From 1 December, every Lindt TEDDY Milk (100g) purchased from Lindt chocolate shops, major grocery channels, retailers and from Lindt's website, Lindt will donate £1.00. With a target of £100,000, Lindt’s donation will help ensure Childline can continue its critical work this Christmas.

Whether you’re gifting a loved one or treating yourself, enjoy the magic of Christmas with Lindt TEDDY whilst supporting this worthy cause. Crafted by the Master Chocolatiers using their finest Milk chocolate, each Lindt TEDDY is delicately dressed in gold foil, hand-tied with a red ribbon and a heart charm. Cherished worldwide, it’s a beloved festive treat for all the family.

Keep ReadingShow less
Lactalis cheese market predictions for 2025 and beyond

Lactalis cheese market predictions for 2025 and beyond

Dairy, in particular cheese, is an everyday essential which offers consumers taste, nutrition, versatility, convenience, and good value. Despite this, the ongoing cost-of-living crisis, inflation and Brexit have unsurprisingly impacted how frequently consumers are buying cheese, but volume sales of branded cheese are now returning to growth at 1.9 per cent year on year (YOY) ahead of private label at 0.4 per cent. Branded cheese accounts for 40 per cent of total cheese value sales, with it being worth a total of £1.2 billion, growing 6.6 per cent in value sales YOY, while private label accounts for 60 per cent and is worth £1.8 billion, growing four per cent YOY.

Heloise Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland explains: “After two years of contracted volume sales the cheese category has an opportunity to regain momentum. Looking ahead to 2025 and beyond, these are the cheese trends we think retailers should be aware of.”

Keep ReadingShow less