KP Snacks launches retailer incentive with iconic Heritage brands range

KP Snacks today announces an exciting new £45,000 retailer incentive for its unique and iconic Heritage brands portfolio. Running until October 13, the new giveaway offers retailers the chance to win one of 90 £500 cash prizes by purchasing cases of Discos, Space Raiders, Nik Naks, Roysters, and Wheat Crunchies.

The incentive showcases KP Snacks’ classic Heritage range and the critical role it plays within the Bagged Snacks category as a staple of the Convenience & Impulse channel. KP Snacks will also distribute new POS kits to drive standout of Heritage brands in-store and help increase retailer sales.

Featuring the strapline “Extra Taste, Extra Fun and Extra Sales”, the new POS will include vibrant dump bins, shelf wobblers and shelf strips to help retailers capitalise on the strength of KP Snacks’ Everyday Value brands, delivering stronger customer visibility to drive sales growth.

KP Snacks’ Heritage portfolio continues to appeal to shoppers by tapping into the growing demand for nostalgic products, with 59% of shoppers saying they choose snacks that bring back good memories. The range capitalises on the current trend of modern nostalgia, keeping these classic brands relevant.

Last year, Nik Naks and Discos were in the UK’s top ten fastest-growing Food & Drink brands and are continuing to deliver at four per cent YOY and 17 per cent YOY respectively. These unique and trusted brands are delivering sustainable growth to the Convenience channel, with Wheat Crunchies growing by an astounding +52 per cent YOY. Space Raiders are also driving sales within the channel growing at four per cent. Meanwhile, Roysters T-Bone Steak £1.25 PMPs are growing ahead of the PMP segment in both volume and value sales.

In addition, by offering a range of accessible price points, from Space Raiders 40p PMPs, the UK’s number one singles PMP, to 50p PMPs for Discos and Wheat Crunchies and its wide selection of popular £1.25 PMP formats, KP Snacks’ Heritage range delivers great value from trusted brands.

Pauline Warren, Heritage Portfolio Manager, KP Snacks says: “Our Heritage range delivers great value to shoppers through unique and flavourful brands that consumers trust and love. We are delighted to spotlight this vital range which continues to perform extremely well within the Convenience channel, contributing to the growth of the Bagged Snacks segment.

“By leveraging familiar brands which deliver Everyday Value and strong consumer appeal, retailers can boost their sales. With our new Heritage sales incentive we are engaging our retailer partners with the right activities and resources to help them win in bagged snacks.”

To be in with a chance to win, retailers need to purchase four cases of stock across KP Snacks’ leading Everyday Value brands: Discos, Nik Naks, Space Raiders, Wheat Crunchies, and Roysters. To be entered into the prize draw, retailers need to be registered to a participating wholesaler such as Bestway Wholesale, Bestway Vans, Sugro, Vending (Templeman, Auto Retail), NBC (Right Price), Unitas (Filshill, Dee Bee ), Avansa (Bestway, Unitas, Millenium), Costcutter, (Central, Avansa Retail) or Booker Group (Premier Budgens and Londis).