KP Snacks partners with Bestway for ‘Money Can’t Buy’ retailer cricket experience

For the second year running, KP Snacks has teamed up with Bestway to offer retailers the opportunity to win the ultimate "money can't buy" experience at one of summer’s most exciting sporting events, The Hundred.

KP Snacks is delivering an exclusive prize that builds on the success of the 2021 campaign.

Retailers will have the chance to win a VIP experience for eight, including tickets to The Hundred final at Lords cricket ground on 3 September, access to an Executive Box, hospitality, travel, and accommodation expenses. 20 runners-up prizes of £100 stock vouchers are also available for retailers to win.

KP Snacks sponsorship is promoted across eight core KP Snacks brands: popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, and Skips, all of which feature on team shirts. Every time retailers buy six of the of eight Hundred featured brands at Bestway, in any format, they will be automatically entered into a free Prize Draw for a chance to win. The competition is open from 19 June to 8 August.

“We are thrilled to be partnering with Bestway once again, ahead of what is going to be an exciting summer of sport, said Matt Collins, Trading Director of KP Snacks. "As fans nationwide celebrate The Hundred, retailers will be given an excellent opportunity to drive bagged snacks sales while having the chance to win great prizes themselves”.

Kenton Burchell, Group Trading Director at Bestway Wholesale said: “We are always looking for ways to delight and excite our customers. We have an exciting programme of activity planned as part of our ‘Summer of Freedom’ campaign and The Hundred incentive and promotion is a perfect fit. We look forward to a second successful year working with KP Snacks as a valued partner”.