KP Snacks partners with Bestway for third year to deliver cricket experience

For the third year running, KP Snacks has teamed up with Bestway to offer retailers the chance to win the ultimate "money can’t buy" experience at one of cricket’s most fast-paced and exciting tournaments, The Hundred.

Retailers will have the chance to win one of seven pairs of hospitality tickets to The Hundred final at the home of cricket, Lord’s Cricket Ground. Each pair of tickets guarantees a VIP experience, including access to an Executive box and expenses covered for travel and accommodation. 10 runners-up will also win £100 of wholesale credit each.

KP Snacks’ sponsorship of The Hundred is promoted across eight of its core brands: popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, and Skips, all of which feature on team shirts. Every time retailers buy six of the eight The Hundred featured brands at Bestway, in any format, they will be automatically entered into a free Prize Draw for a chance to win. The competition will run from 23rd June to 20th July.

“We are delighted to once again be partnering with Bestway as one of summer’s most anticipated sporting events approaches,” said Matt Collins, Trading Director of KP Snacks. “We want to reward retailers for their hard work and their loyalty to our iconic brands with a truly unforgettable experience. By stocking up on our core lines, retailers will drive their CSN sales while being in with the chance to win exciting prizes.”

Kenton Burchell, Group Trading Director at Bestway Wholesale added: “We are really excited to be working with KP Snacks again this year to celebrate The Hundred with a bigger and better incentive open to retailers. Forming part of our broader Bestway Festival summer campaign, the new competition is a great way to give back to our valued customers.”