Skip to content
Search
AI Powered
Latest Stories

KP Snacks rolls out festive Christmas packaging for Tyrrells brand

KP Snacks announced today the launch of new, limited-edition Christmas packaging for its premium snack brand Tyrrells. Rolling out from October, the fun and festive packaging will feature across sharing bags of the top 5 Tyrrells flavours: Lightly Sea Salted, Mature Cheddar & Chive, Sea Salt & Cider Vinegar, Sweet Chilli & Red Pepper and Veg Crisps with Sea Salt.

The festive packs feature the familiar and well-loved Tyrrells characters with a cheerful Christmas twist as they wear paper crowns, Santa and elf hats, or carry gifts with big bows.


The limited edition packs are perfect for capitalising on Christmas sharing occasions. Worth £1.4bn, Sharing is the largest segment in CSN, and sharing packs see a 74 per cent increase in purchase over the Christmas period versus the rest of the year as shoppers prepare for celebrations with family and friends.

The festive Tyrrells packaging also features an on-pack flash highlighting the 25 per cent plastic packaging reduction made across the range earlier this year as part of KP Snacks’ ongoing commitment to reducing its impact on the environment. KP Snacks also recently rolled out new and improved Tyrrells Veg Crisps, bringing crunchier textures and more vibrant colours to deliver its best ever vegetable crisp.

“Over the Christmas period, shoppers are willing to spend more on higher quality CSN products and Tyrrells crisps are the perfect premium option to tempt shoppers to trade up," said Amy Heap, Tyrrells Marketing Manager. "With taste and quality at the heart of the Tyrrells offering, our limited-edition packs deliver a special and flavourful snacking experience, perfect for all sharing occasions this festive season.

“CSN is a critical category to back at Christmas, with a value of £328m in December 2021, up from £300m the year before. Retailers should be sure to broaden their offering with premium options alongside familiar favourites to capitalise on the Christmas opportunity.”

Worth £57M RSV and growing +3 per cent MAT in the UK, Tyrrells products are currently purchased by over 6m households with its main shoppers falling within the 45yr+ ABC1 category. The brand, with an impressive 91 Great Taste Awards across the range, has a 13.1 per cent share of Premium Crisps and Snacks with value sales growing in the sharing segment.

More for you

Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less
Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less
Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less