KP Snacks turns up the heat with launch of McCoy’s Hot ’n’ Spicy

KP Snacks is expanding its McCoy’s range with the launch of a new Hot ’n’ Spicy flavour. Available from the end of January in a £1.25 PMP, the launch delivers a popular punchy flavour in a well-known format to engage consumers and drive sales.

Capitalising on the success of the UK’s number one ridged crisp brand, McCoy’s Hot ’n’ Spicy delivers McCoy’s signature full-on flavour with a perfect blend of spice and seasoning to ignite taste buds and elevate consumers’ snacking experience.

With Spicy being the third-largest flavour partition in CSN and the largest and fastest-growing in the PMP category, the launch debuts in this popular format to meet consumer demand and drive sales. With PMP’s becoming increasingly relevant and giving consumers good value for money, the launch is perfectly positioned to drive impulse purchases for retailers.

“McCoy’s is known for delivering bold, punchy flavours on a distinct ridge cut crisp, and this launch is no exception,” said John McDougall, Brand Manager for McCoy’s at KP Snacks. “Building on the success of spicy flavours and the growing demand for PMPs, this launch marries a popular flavour in a popular format to meet consumer demand and drive retailer sales. The new Hot ’n’ Spicy flavour is guaranteed to become a new consumer favourite."

Worth £188m and growing at 6.4 per cent, McCoy’s Hot ’n’ Spicy expands on McCoy’s popular portfolio of flavourful snacks. The brand was recently named as the NFL’s Savoury Snacks Partner across the UK and Ireland in a three-year deal running until March 2027.