Kraft Heinz is investing £1.5M in a multi-media campaign for Heinz Tomato Ketchup called "Ketchup. But First, Tomato." to celebrate its unmistakable tomato taste and reinforce the idea that tomatoes are at the heart of Heinz Tomato Ketchup. The nationwide campaign, launching now, will run until the end of the month.
The campaign is being brought to life across TV, BVOD and OOH, as well as digital outlets including Facebook, Instagram, TikTok and YouTube with an expected reach of 40 million people — 83 per cent of all UK adults.
The campaign creative to appear across the outlets is vibrant and impactful, and the short videos feature tomatoes growing on the vine and bottles of Heinz Tomato Ketchup at the centre, for example, with light-hearted music playing in the background.
The timing of the campaign comes during a key sales period for Heinz as the summer months present a big moment for its ketchup brand with social meal occasions peaking. As the summer draws to a close, this campaign continues to serve as a reminder of Heinz Tomato Ketchup’s unmistakable taste, with no artificial colours, flavours or preservatives.
“This campaign celebrates the unmistakable taste of Heinz Tomato Ketchup by reminding our consumers that the taste they know and love is achieved by using premium quality tomatoes with no artificial colours, flavours or preservatives,” said Doron Lass, Brand Manager for Heinz Sauces.
Vape firm Riot Labs has jumped onto the Wrexham AFC Hollywood success story by sponsoring the lowly Norfolk Isthmian league Wroxham FC to share their story of how they missed out on star-studded investment by just ‘one letter’.
Wroxham FC, the non-league football club who claim they missed out on celebrity owners Ryan Reynolds and Rob McElhenney by just ONE letter, have gone viral after a staggered release of their three-part documentary sharing their unique story.
Riot Labs' campaign garnered the attention of international media, featuring on BBC Breakfast and even across the pond on ESPN - the makers of the original Welcome to Wrexham, who also posted the story to their 15 million followers on X.
It’s a story the club have wanted to tell for over three years, finally made possible thanks to new club sponsor, Riot Labs, who have invested in the club as part of a drive to help non-league football fans quit smoking.
As part of the deal with Riot Labs, the club has declared their iconic 50-person Kenny Cooke stand behind the goal “smokefree” for the rest of the season to encourage fans to kick the habit, leveraging the community spirit and perseverance in grassroot football clubs to reflect the journey of a smoker quitting.
Riot Labs have also led an on the ground activation at the ground with their Riot Rehab programme to educate and provide samples of alternatives to smoking directly to fans.
The club released the trailer and series, aptly named, Welcome to Wroxham - and have since racked up close to a million views across social media, garnering thousands of comments from football fans, including many from Wrexham.
The series features wholesome characters from the Norfolk-based football club, including tireless cigar smoking 78 year-old Head Groundsman, Barry Letten, and club Chairman, James Blowers.
Riot led a guerilla marketing campaign by ‘accidentally’ plastering all the promotion for Welcome to Wroxham outside the Wrexham AFC stadium… in Wales!
“It’s simply a great story that had to be told,” Ben Johnson, Riot Labs CEO, commented.
We're always looking for new ways to help people quit smoking, and non-league football is a great audience to target. To be able to support the club and give them the platform and investment to share their unique story is an honour and the reaction has been brilliant - we hope it helps them attract future sponsors, and maybe even Hollywood owners of their own.”
Natural energy drink brand TENZING has launched its first Christmas ad campaign – calling for the return of the original Santa Claus. The 60-second video looks at the changing physique of Father Christmas having signed a sponsorship deal with a famous sugary drink brand over 100 years ago.
The jolly character, depicted as he’s now known, did not always sport a round belly and bursting belt. Back in the day he was slim and strong, a powerhouse of festive energy – hauling trees and presents himself. No sleigh, no reindeer, and definitely no truck. In the video, we see Santa having to make a decision; continue with the cash or opt for a healthier alternative. The ad ends with the return of the original Santa, half the man, fuelled with double the energy having chosen to drink TENZING.
The Christmas campaign has been launched in support of the brand’s latest launch – Fiery Mango, which is the first energy drink of its kind created specifically for the winter months. Unlike Santa’s current soft drink of choice, this innovative new recipe is 100 per cent plant-based and boasts a powerful combination of natural ingredients from Vitamin D and C to Magnesium and Lion's Mane. It would be perfect for fuelling Santa over the festive period when vitamin D levels, energy levels, mood and immunity are all notoriously low. It’s the clean, natural energy he needs to power his sleigh the way he used to – no truck required.
The advert is launching with Lad Bible, Google and TikTok today
Organic food supplier Biona has announced the launch of a new organic Thai Red Curry Paste, which is available to retailers from January onwards, with an RRP of £3.39.
This new medium-hot Thai Red Curry Paste brings the authentic flavours of Thailand to the UK kitchen, crafted with a traditional recipe for a bold and vibrant taste, featuring high-quality, organic ingredients, including chilli, garlic, ginger and lemongrass. Unlike many curry pastes on the market that contain shrimp, Biona’s recipe is also fully vegan, making it a versatile choice for a variety of diets. The recipe also replaces sugar with agave syrup, which will suit those consumers looking for healthier options.
According to Mintel’s 2024 World Cuisines report, over half (54 per cent) of British consumers say they’re cooking from scratch more than they used to. South-east Asian cooking sauces in particular are in strong growth, surging in both value (by 28.4 per cent) and volume (up 11.9 per cent), to cement themselves as the current fastest-growing cooking sauce type.
“We’re pleased to launch this new Thai Red Curry cooking paste as it is well aligned to meet growing consumer demand for scratch cooking and vibrant flavours from further afield," said Carmen Ferguson, Brand Manager at Biona’s parent company Windmill Organics. "We know consumers are increasingly looking for high-quality organic versions of their usual store cupboard ingredients so this latest launch should really hit the spot.”
In a fresh move to enhance customer choice and convenience for retailers, Nisa has introduced a new 3-for-£4 mix-and-match freezer deal through to 2025.
This deal replaces Nisa’s previous 5-for-£6 Freezer Filler promotion, bringing an innovative twist that aligns with evolving shopper preferences for flexibility and variety.
The new mix-and-match deal allows customers to choose any three qualifying products for £4, providing greater freedom to tailor meals to individual needs. This shift comes as part of Nisa’s commitment to addressing the growing demand for customisable and cost-effective meal solutions. The 3-for-£4 structure is designed to appeal to a broad range of shoppers, especially those seeking convenience without sacrificing choice or budget.
Research indicates a significant consumer trend toward “Mix and Match” promotions across the retail sector, as customers increasingly value the ability to personalise meal options. This approach enhances flexibility and broadens the appeal to a diverse shopper base, who may not engage with fixed, repetitive deals. Within Nisa’s customer base, an increase of 17 per cent YOY in partners buying into the freezer deal promotion demonstrates an increased demand for a developing promotion.
Retail analysts highlight that mix-and-match deals encourage larger basket sizes and cross-category purchases, boosting customer engagement and offering a fresh shopping experience. As a result, mix-and-match deals are emerging as a powerful tool for retailers aiming to differentiate their offerings and provide greater customer value in a highly competitive market.
Nisa’s new 3-for-£4 deal has been developed in response to feedback and insights from a review of former footfall-driving promotions. Findings revealed that recurring meal deals often led to shopper fatigue, with the same set of fixed products causing some shoppers to become disengaged and reducing their purchase frequency.
The new promotion offers a dynamic range of options that will change periodically, allowing customers to try new products and avoiding the risk of stockpiling frozen items that can lead to a slower buying cycle.
Alongside this increased choice, stores will see enhanced margin benefits compared to traditional fixed-frequency discounts. With the lower price point breaking the £6 barrier, the new 3-for-£4 promotion will also appeal to price-sensitive shoppers, making it more accessible and appealing to a larger audience.
“I think it’s important to remember that Frozen is a value-driven category, so it’s great to offer retailers a strong and compelling deal. A leading offer is crucial in this space," said Jack Matthews, Partner at Bradley’s Supermarkets.
“Switching the mechanic to a “3 for £4” deal should help us drive sales, as it makes the offer more appealing to a wider range of customers. It also provides greater flexibility in the products they choose.
“This change encourages customers to stock up and fill their freezers, rather than focusing solely on meal occasions as the previous deal did.”
Hannah Lockwood-Geck, Category Controller at Nisa, added: “This exciting new ‘3 for £4’ mix-and-match frozen deal marks an important step in responding to our customers’ preferences and ensuring that we keep bringing innovative and appealing offers to our partners.
“By replacing our previous promotion with a flexible deal that allows consumers to personalise their choices, we’re enabling stores to provide an even better experience. This updated approach means our retailers can offer more tailored selections to match local preferences, improve margins, and better serve their communities. We’re confident that this promotion will drive higher engagement and create a more satisfying shopping experience.”
In addition to delivering a customer-friendly solution, Nisa’s new promotion benefits retailers by providing customisable deal ranges that can adapt to local preferences. The promotion also aligns with seasonal trends, key events, and supply chain efficiencies, further enhancing the value for Nisa’s retail partners.
New research from Budweiser Brewing Group UK&I (BBG) has revealed a significant shift in holiday drinking habits, with nearly half of Gen Z opting for a ‘Dry Christmas’.
The survey of 2,000 adults who celebrate Christmas and drink alcohol revealed that 34 per cent of Generation Z feel more pressure to drink alcohol during this period compared to previous years. However, the younger generation appears to be resisting the pressure, with a significant 78 per cent of those born after 1996 planning to start Dry January early, as soon as they finish work for the festive season.
This trend among younger drinkers is largely driven by a desire for balanced lifestyles, financial mindfulness, and the empowerment of making personal choices. In comparison, only 17 per cent of Baby Boomers have ever considered not having a drink over Christmas in the past, with just six per cent planning to do so this year.
Despite the generational differences, the study found that 65 per cent of all drinkers cutting back this Christmas believe they can enjoy the festivities just as much without alcohol. Additionally, a quarter of respondents expressed a preference for moderating their drinking with no-and-low alcohol options at work Christmas parties, a figure that rises to 35 per cent among the youngest workers.
“Moderation is no longer limited to awareness months and days; it is now part of our everyday lives,” Brian Perkins, president of Budweiser Brewing Group UK&I, commented.
“Efforts to moderate in January have been brought forward into the festive period and throughout the rest of the year, as we see more people choosing no-and-low alcohol alternatives as their drink of choice. While pressure to drink alcohol may still exist, it is promising to see people resisting this, and celebrating moderation. What’s even more positive is that moderation isn’t impacting people’s enjoyment; in fact, these results reaffirm that we can and do still enjoy ourselves just as much."
The study also highlighted that four in 10 respondents believe the ‘Dry Christmas’ trend will gain popularity in the coming years. Although this is driven by 60 per cent of Gen Z compared to only 43 per cent of Gen X.
Nearly a third (30%) have noticed more people in their social circles opting to moderate or remove alcohol from their Christmas plans. Furthermore, 56 per cent believe that festive parties now offer more low-and-no-alcohol drinks than five years ago, and 55 per cent feel that the quality of these options has improved.
In fact, the research also found that 64 per cent of adults are keen to moderate their alcohol intake longer term, not just at Christmas.
Perkins added: “Christmas is a time for celebration, and enjoying a drink can be a part of that festive spirit. However, a strong proportion of people are now choosing to embrace the holidays and special occasions all year round with a focus on balance and moderation. To help people moderate, it is important they have options available to do so – that’s why we pride ourselves on having a strong no alcohol portfolio which is growing from strength to strength, including favourites such as Budweiser Zero, Corona Cero and Stella Artois Alcohol Free Lager.”