Kraft Heinz is investing £1.5M in a multi-media campaign for Heinz Tomato Ketchup called "Ketchup. But First, Tomato." to celebrate its unmistakable tomato taste and reinforce the idea that tomatoes are at the heart of Heinz Tomato Ketchup. The nationwide campaign, launching now, will run until the end of the month.
The campaign is being brought to life across TV, BVOD and OOH, as well as digital outlets including Facebook, Instagram, TikTok and YouTube with an expected reach of 40 million people — 83 per cent of all UK adults.
The campaign creative to appear across the outlets is vibrant and impactful, and the short videos feature tomatoes growing on the vine and bottles of Heinz Tomato Ketchup at the centre, for example, with light-hearted music playing in the background.
The timing of the campaign comes during a key sales period for Heinz as the summer months present a big moment for its ketchup brand with social meal occasions peaking. As the summer draws to a close, this campaign continues to serve as a reminder of Heinz Tomato Ketchup’s unmistakable taste, with no artificial colours, flavours or preservatives.
“This campaign celebrates the unmistakable taste of Heinz Tomato Ketchup by reminding our consumers that the taste they know and love is achieved by using premium quality tomatoes with no artificial colours, flavours or preservatives,” said Doron Lass, Brand Manager for Heinz Sauces.
Premium Italian Sparkling Drinks brand, Sanpellegrino has unveiled a redesign of its iconic cans range in the UK.
A longtime favourite with consumers thanks to its authentic Italian flair and real fruit juice flavours, the Sanpellegrino range has a new, striking can design across both its individual and multipack formats. The updated look and feel have been chosen to reinforce Sanpellegrino’s distinctive brand attributes of delicious and sun ripened fruits and Italian origins.
The refreshed packaging forms part of Sanpellegrino’s plan to solidify its brand’s positioning in the UK, which will also include a new, inspirational communications campaign and the introduction of an exciting extension of the fruit flavoured sparkling drinks range – Sanpellegrino Zero Added Sugar – as the brand continues to lead the speciality soda category in the UK.
The new visual identity aims to bring to life the brand’s DNA by playing homage to Sanpellegrino’s Italian roots, craftmanship and heritage through its iconic blue shield.
Bold and vibrant colours make an impact on-shelf and are inspired by the citrus flavours of the range. Inclusion of citrus fruits on-pack celebrates the quality of the fruit juices in a natural and authentic way, whilst highlighting the provenance of ingredients used.
Allowing customers to learn more about the world of Sanpellegrino, the newly designed multipacks feature top of pack storytelling educating on the authenticity of ingredients whilst giving a taste of a true Italian lifestyle.
The Sanpellegrino Italian Sparkling Drinks range features six citrus fruit flavours, including Limonata (lemon), Aranciata (orange), Aranciata Rossa (blood orange), Melograno & Arancia (pomegranate & orange), Pompelmo (grapefruit) and Limone & Menta (lemon and mint). Each can contains 16% real fruit juice sourced from Italy and the Mediterranean. The range is non-HFSS and compliant with the HFSS promotional regulations.
Aryna Yersak, Brand Manager at Sanpellegrino comments, “We are delighted to unveil our new and refreshing pack design across our Italian sparkling drinks range. The new look and feel aims to offer a more premium drinking experience and bring to life the authenticity of our speciality soda range, which is made only with the highest-quality, Mediterranean fruit juices.”
The Sanpellegrino Italian sparkling drinks range provides consumers with the superior taste Sanpellegrino is renowned for, thanks to the provenance of its ingredients and Italian flair. Since 1932, Sanpellegrino has crafted Italian sparkling drinks with high quality fruit juices to create authentic, premium drinks with distinctive flavour.
The Sanpellegrino range is available to purchase in most major wholesalers.
Leading confectionery wholesaler Hancocks has urged retailers to stock up early on new Kingsway products ahead of Veganuary.
Year on year Veganuary continues to grow and in 2024, 25 million people worldwide took part in the challenge.
Hancocks has introduced new vegan and vegetarian products this year to their Kingsway range including Vegan Sour Dummies, Raspberry Liquorice Slices, Mega Value Vegan Assorted Fizzy Mix, Giant Cola Bottles, Sugar Coated Strawberries, Vegan Mega Value Sour Bears, Vegan Cherry Fish, Sour Apple Cubes and Fried Eggs.
“Veganuary and veganism is becoming more and more popular each year and it's important for retailers to keep up with this demand,” Kathryn Hague, head of marketing at Hancocks, said.
“We’re really proud to be able to offer such a wide range of vegan products to our customers to help them cater to the needs of their shoppers with different dietary requirements.”
Kingsway Vegan Cherry Fish are bright red coloured, cherry flavoured gummy sweets. These moreish fish shaped sweets are ideal for pick and mix displays or repackaged into smaller bags.
The Sour Apple Cubes offer a twist on a pick and mix classic for vegans and vegetarians to enjoy and eye-catching Raspberry Liquorice Slices are also expected to be a popular addition to the vegan range.
The raspberry flavoured sweets have a sugar paste filling with small pieces of liquorice.
Kingsway Giant Cola Bottles are also new to the vegan range, alongside Kingsway Sugar Coated Strawberries and Kingsway Fried Eggs.
“Vegan products work best in store when they are clearly branded and categorised, helping shoppers to distinguish the products available. During Veganuary placement will be key and it’s a great time to increase the visibility of these ranges,” Hague added.
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Vikram Damodaran, chief innovation officer (L), and Hina Nagarajan, managing director and chief executive of Diageo India
Godawan Artisanal Indian Single Malt, Diageo India’s most awarded single malt, made its highly anticipated debut in the UK.
Developed under the philosophy and programme of The Good Craft Co. - Diageo India’s craft and innovation hub, Godawan is rooted in the ideals of mindful luxury. The liquid uses locally sourced six-row barley and is distilled in Alwar, Rajasthan, at one of the highest-rated sustainable distilleries in the country.
The purpose-driven brand is working towards the conservation of the Great Indian Bustard - a majestic bird that symbolises Godawan’s legacy, heritage, and home, once widespread across India but is now labelled Critically Endangered by the IUCN Red List.
Godawan has previously launched Godawan 100, winner of the ‘Taste Master of the Year’ at The Spirits Business World Whisky Masters 2024 and ‘Single Malt Whisky of the Year’ at the London Spirits Competition 2024, a limited edition with 100 bottles, an ode to the 100 surviving birds.
“This is a momentous occasion for us as a company, and for Indian craft spirits,” Hina Nagarajan, managing director and chief executive of Diageo India, said.
“With its distinctive quality and exceptional craftsmanship, we’re excited to introduce this award-winning Indian single malt to the UK market. We have always said that it’s not just about luxury – but rather luxury with a purpose, which Godawan embodies in every facet. We are thrilled to be able to offer consumers in UK a taste of Indian excellence.”
Vikram Damodaran, chief innovation officer of Diageo India, added: “Godawan is more than a single malt – it is exceptional in every form, a tribute to Indian artistry and heritage, and a rare spirit crafted with a unique purpose. The festive season is a perfect occasion for whisky lovers and enthusiasts to spend time and explore the pinnacle of Indian craftsmanship by Diageo. This expansion is bringing a taste of that luxury and artistry to people across the world.”
The brand’s Rich & Rounded and Fruit & Spice expressions (ABV: 46%) are now available across London in 700ml bottles. RRP: £65.
Leading confectionery wholesaler Hancocks is offering retailers a chance to make the most of their exclusive Pick N Mix Station Deal.
The unique deal includes the brand new Pick N Mix Station stand, 20 bags of Kingsway pick and mix sweets, plus all accessories.
The Pick N Mix Station package deal provides retailers with everything they need to create their own pick and mix stands in stores, at £849.
Retailers can stock the stands with delicious pick and mix sweets from Kingsway, a sweetie brand that’s been trusted and loved by shoppers for more than six decades.
With a range of over 200 products, including vegetarian, vegan, gluten-free and halal options, Kingsway offers the biggest and most diverse pick and mix range in the UK.
Best-selling lines from Kingsway’s wide selection of pick and mix include Strawberry Bon Bons, Watermelon Slices, Sour Dummies, Tongue Painters, Fizzy Bubblegum Bottles and Giant Strawberries.
The vegan and vegetarian lines include customer favourites such as Peach Rings, Fizzy Cola Bottles, Sour Bears, Cherry Fish, Fizzy Dracula Teeth, Mini Eggs and Raspberry Liquorice Slices.
When stocking up their Pick N Mix stations, retailers can take advantage of the Kingsway Multibuy Offer. This offer provides a discount of 20p per bag for purchases of 10 or more bags, and a discount of 50p per bag for purchases of 20 or more bags.
With the average Kingsway customer buying 40 bags per week, the new deal could save them up to £1,000 a year.
The Pick N Mix Station package deal is available in Hancocks stores, the Kingsway Multibuy Offer is available online and in stores.
For most effective merchandising, Hancocks advised retailers to place Pick N Mix Stations in a high-traffic area in the store, for example near the entrance or tills, or next to other sweets and snacks.
It’s also important to fill the display with a variety of sweets, offering plenty of choices for all kinds of sweet lovers and regularly rotating the offerings to keep shoppers interested.
“We’re very excited to launch our Pick N Mix Station Deal and we’re inviting retailers to come and make the most of it in our Hancocks stores nationwide,” Kathryn Hague, head of marketing at Hancocks, said.
“This exclusive deal is perfect for retailers who wish to tap into the growing pick and mix trend and set up a sweetie stand in their stores, or for those who already sell pick and mix but want to freshen up their display.
“The deal includes everything you’d need to create your own pick and mix station, including the colourful and eye-catching stand, 20 bags of delicious Kingsway sweets and all accessories including the scoops, bags, cups and lids.
“Additionally, we’re offering big discounts for retailers through our Kingsway Multibuy Offer, with super sweet savings starting from buying only 10 Kingsway products.
“Offering pick and mix in your store is a great way to drive sales and attract new customers as it creates a theatre and a more personalised experience, allowing shoppers to have complete control over the selection of sweets they wish to include in their mix.”
A festive treat once again awaits rolling tobacco smokers across the UK this year in the form of limited-edition, retro-themed rolling papers from Imperial Brands.
Available in Golden Virginia Original, Amber, and Yellow, the limited-edition papers have proved a major hit over the years, with some smokers collecting the packs as well as using the papers to roll tobacco.
As always, consumers can be assured of the unique taste, quality, and value they have come to expect from Golden Virginia, which combines 20 separate fine tobacco grades from four continents, making this limited-edition product the perfect festive gift for smokers.
Andrew Malm, UK Market Manager for Imperial Brands, explained: “We’re delighted to introduce our 2024 limited-edition rolling papers to retailers this Christmas. Demand for these rolling papers has traditionally proven to be high, with great interest in the pack designs from consumers.
"We therefore recommend that retailers stock up now to maximise on the business opportunity available this festive season!”
Retailers should contact their wholesaler for availability or speak to their local Imperial Brands representative if they require more information.