Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Lambrini announces latest additions to the line-up

Andy Marino
By Andy MarinoNov 24, 2020
Andy Marino
See Full Bio

UK leading perry brand Lambrini has announced the launch of two new flavoured variants – Rhubarb & Ginger, and Mango.

The new additions offer an on-trend twist on the popular Lambrini Original, and are designed to tap into the growing demand for fruity flavours and lower ABV "spritz" drinks.

"Lambrini has always been a popular entry level wine of choice, and a great, affordable alternative to prosecco and fruity wines," commented Kayleigh Forbes, Lambrini brand manager. "This was particularly accentuated during lockdown [1], where we saw very strong growth for the brand as consumers looked for options to trade down, without compromising on quality and flavour.

“We had a fantastic response from customers following the return of our Strawberry and Cherry flavours earlier this year, so we don’t see this trend slowing down any time soon – particularly as we head into the festive season, when fizz is always a popular choice. In order maximise this opportunity we have extended the range with Mango and Rhubarb & Ginger variants. With these flavour profiles being hugely popular across the spirits category at the moment – these new launches are sure to provide retailers with a significant sales opportunity in the run up to Christmas”.

Rhubarb & Ginger and Mango Lambrini are available to order now. ABV 4%. 70cl. RRP £2.99. To find out more, including serves suggestions, visit the @lambriniUK on Instagram.

1 Nielsen │ Total Coverage │ Total Perry │ MAT to 11.07.20

lambrini

Related News

Stakeholders give cautious welcome to Reeves' budget
Industry News

Stakeholders give cautious welcome to Reeves' budget

Independent retailers face rough ride despite some gain in Budget 2024, says Fed
Industry News

Independent retailers face rough ride despite some gain in Budget 2024, says Fed

More for you

ADRIATICO limited edition expression with Planteray Rum

ADRIATICO limited edition expression with Planteray Rum

ADRIATICO is once again disrupting the amaretto category by expanding its portfolio, this time in the world of rum. ADRIATICO Amaretto today announces the launch of ADRIATICO Roasted Amaretto Planteray Rum Cask, a new limited edition amaretto made up of only 2,600 bottles, in collaboration with the prestigious rum producer.

This is the fourth limited edition ADRIATICO Amaretto release following the successful Heaven Hill Bourbon Cask, Caroni Rum Cask and Bonollo Grappa Cask expressions. The new limited edition expression ages ADRIATICO Roasted Amaretto for eight months in ex-Planteray Fijian Rum casks, creating an intense amaretto with nuances of classic rum flavours.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s has unveiled its new ATL campaign, “Mix It Up”. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Irish Whiskey brand Jameson has been the English Football League's (EFL) main spirits sponsor for two seasons and is deeply entrenched in all aspects of the league, including player sponsorships. It has now signed up with Admiral to celebrate both brands' association with the beautiful game. They have worked closely together to create a full retro-inspired tracksuit in Jameson’s signature green, featuring key elements from Admiral’s world-famous designs for team performance wear, to create a slouchy royal green trackie ready prepped for pubs, presents, party games and freezing cold five-a-sides this Christmas.

“Jameson shares a history rich with the beautiful game, so teaming up with an iconic heritage brand like Admiral felt like a natural fit, with the results speaking for themselves,” said Josh McCarthy, Brand Director for Pernod Ricard UK. “A classic tracksuit, from two classic brands, to look sharp after the match when buying your mates a round of Jameson, Ginger and Lime. Nostalgia is everywhere at the moment and growing up in Leicester, there was no shortage of Admiral tops in the park and at the local football clubs.”

Keep ReadingShow less
Customer design takes centre stage on new Rizla limited-edition paper

Customer design takes centre stage on new Rizla limited-edition paper

An eye-catching design created by a customer is bringing a unique appeal to a new limited-edition range of king-size slim papers from the iconic Rizla brand.

The Super Thin Silver papers from the UK’s favourite rolling papers brand* come in three exciting and colourful designs, which form a complete image when placed together.

Keep ReadingShow less
WKD X expands range and unveils first-ever ad campaign

WKD X expands range and unveils first-ever ad campaign

WKD X, the caffeine-containing 7% ABV innovative sub-brand from the leading RTD, is building on the strong successes achieved since its 2022 launch with the introduction of two additional flavour variants and its first dedicated media campaign.

Drawing its inspiration from the energy drinks category, WKD X variants contain caffeine, guarana and taurine, and compete in the fast-growing ‘enhanced RTD’ segment of the overall alcoholic ready-to-drink category.

Keep ReadingShow less