Skip to content
Search
AI Powered
Latest Stories

Lambrini gives its Perry a sparkling makeover

Lambrini gives its Perry a sparkling makeover

Lambrini has revealed a brand-new look and marketing campaign to boost shopper awareness both in and out of store.

The updated branding delivers a contemporary and eye-catching look that helps Lambrini stand out on shelf as a modern, fun, and appealing brand. The subtle use of the pear links to the taste of the perry, the No. 1 purchase driver of Lambrini, and the foil bubbles bring in the sparkling nature that we know consumers love.


The redesign will be complemented with in-store materials highlighting a range of simple, delicious serves that encourage drinkers to trial Lambrini in different ways. Igniting the party spirit further, Lambrini is partnering with Baby, star of RuPaul’s Drag Race, in a new digital campaign that champions being yourself and truly enjoying life.

As category leader, Lambrini currently holds 60 per cent of Perry category value and has a 26 per cent value share of the Perry and Flavoured Wine sector across the total market. The new campaign is set to encourage additional fun-seeking consumers to enjoy the brand at-home across 2023 and beyond. The brand over-indexes with 18-25s as well as shoppers with a preference for sweeter tastes, with a lower ABV of six per cent versus the wine category overall.

“Lambrini is already the number one brand in the category with the highest shopper loyalty within Wine and Perry," said Charlotte Jefferies, Marketing Manager, Accolade Wines. "Our redesign, marketing campaign and upweighted shopper support will strengthen our position within the category and ensure that we’re truly delivering for our retailers this year.

“We know that, now more than ever, consumers are watching what they spend, but they still want to have a good time. Bigger nights out are becoming less regular but having fun at home is on the rise, Lambrini is the perfect way to enjoy a great night in and still make it feel special. With a range of great serves and an eye-catching new design, Lambrini is absolutely going to add some sparkle for sales, shelves and shoppers in 2023.”

More for you

Mr Kipling Simnel Slices pack on UK shelf, Easter 2025 launch

Mr Kipling is launching new limited-edition Simnel Slices

Easter treat: Mr Kipling's simnel slices

Leading cake brand Mr Kipling has announced the launch of a new limited-edition Simnel Slices just in time for Easter.

Expanding the season beyond classic chocolate treats, Mr Kipling is bringing a fruity Easter flavour onto shelves, expanding retailers’ seasonal cake ranges this year.

Keep ReadingShow less
Staropramen launches new 10x440ml ‘Fridge Pack’

Staropramen ‘Fridge Pack’

Staropramen launches new 10x440ml ‘Fridge Pack’

Leading Prague beer Staropramen has launched a new 10x440ml can ‘Fridge Pack’ in response to rising demand for multi-pack can formats in the world beer category.

The packs will launch in stores nationwide from Monday, 17 March, with the most recent data showing that 30 per cent of shoppers who purchase multi-packs in the world lager category exclusively buy can formats.

Keep ReadingShow less
Boost Drinks limited edition Blue Raspberry Energy and Cloudy Lemonade Sport

Boost Energy Blue Raspberry and Cloudy Lemonade flavor

Boost Drinks unveils limited-edition NPD for its sport and energy ranges

Boost Drinks has announced the exciting introduction of limited edition NPD in both its Energy and Sport ranges; Blue Raspberry Energy and Cloudy Lemonade Sport.

ENERGY
Leveraging its position as the third largest brand in Energy Stimulation, growing +15 per cent in value vs. two years ago, Boost’s new Blue Raspberry limited edition is bringing excitement and incremental sales to the 250ml market.

Keep ReadingShow less
Café Delice coffee-to-go concept by Delice de France featuring Modern Standard beans

Coffee-to-go concept for bakeries

Delice de France launches margin-boosting Café Delice coffee-to-go

Delice de France, the UK experts in bread, bakery and food to go, is launching Café Delice, a new coffee-to-go concept where outlets selling 35 cups a day can earn margins of 40 per cent.

The move will enable bakery customers of Delice de France to extend their food-to-go offering with quality hot drinks at competitive prices.

Keep ReadingShow less
Heat and Eat World Food Flavors for Quick and Delicious Tacos

Authentic flavors, ready in minutes – Pekis Taco Fillings !

Empire Bespoke Foods launches new ‘Mexican For Foodies’ range of taco fillers

Empire Bespoke Foods, the specialist global food importer and distributor, has unveiled an exclusive new range of "heat and eat" taco fillings based on the most popular world food flavours in response to growing consumer demand for exciting and convenient meal solutions.

Pekis Taco Fillings are based on traditional and authentic recipes from around the world, cooked with 100% premium quality, natural ingredients and no preservatives. Ready to heat, eat and enjoy, the range comprises Chicken Jalapeno, Tikka Masala, Chicken Teriyaki and Chilli Con Carne. Each 180g pack will fill four average-sized taco shells.

Keep ReadingShow less