Perry brand Lambrini is growing its RTD range with a new convenient four pack format, which is available now across all four flavours – Cherry, Rhubarb, Mango and Strawberry.
The new 4 x 250ml pack format follows the successful launch of the Lambrini cans range earlier this year, and has been designed to help retailers tap into the growing consumer demand for convenient formats to enjoy both at home and on the move.
“With the current restrictions on meeting up indoors, paired with the arrival of better weather, we know that consumers are spending more time outdoors in parks and gardens," said Graeme Sharp, Brand Manager. "During these occasions, convenient, ready-to-drink formats are key. The RTD format, along with the delicious range of flavours containing just 99 calorie per can, make our Lambrini cans range perfect for tapping into this opportunity. Now, the new four pack format is a great way for retailers to trade customers up to make a bigger purchase.”
The brand is also investing £500k spend in above-the-line advertising during the summer months, including out-of-home and consumer titles. The new four-pack formats are available to order now. RRP £5, ABV 4%.
