Leading perry brand Lambrini has announced the launch of its first ever RTD cans.
Available in four fruit flavours, Mango, Strawberry, Cherry and Rhubarb, the new additions to the line-up aim to cater to the growing consumer demand for convenience.
“As we approach the spring/summer season, convenient drinks formats for barbeques and picnics are key. Our new range of ready to drink Lambrini cans, with their line-up of much loved fruity flavours is perfect for tapping into this opportunity,” commented Graeme Sharp, brand manager at Lambrini.
With a 4% ABV, 99 calories and just £1.50 per can, the brand targets those who are looking for lower alcohol, lower calorie options at an attractive price.
“From the fantastic reaction that we’ve had from shoppers both for the return of our Cherry and Strawberry flavours and the launch of Mango and Rhubarb & Ginger flavours towards the end of last year, we’re confident that this exciting new offering will provide retailers with a significant sales opportunity as shoppers continue to seek out convenient, great tasting alternatives to prosecco and fruity wines at a really accessible price point,” Sharp added.
All four Lambrini RTD cans are available to order now. RRP £1.50, ABV 4%.
