Lancashire Tea ad campaign champions Blighty spirit

Lancashire Tea’s success continues, as UK-wide sales hit the highest ever organic growth and it celebrates its second digital ad poster campaign launching across the region.

The iconic tea brand, part of the Spicers’ portfolio of teas, will appear in almost every key urban location across Lancashire over the coming weeks, with its striking red and white branding featuring on digital screens in high footfall locations.

The ads feature one of its Lancashire Tea mugs with the "A mug full of Lancashire Spirit" strapline.

“Our ad campaign last year created quite a stir and it’s great to see the screens lit up with Lancashire Spirit across the county," said Phil Toms, Head of Marketing.

“It’s been a really, busy couple of years for the team with the reformulation of the blend, the Communitea campaign, new listings and the continued growth of the brand all of which are testament to our brilliant team’s hard work.

“We are thrilled to have an exciting, major partnership to announce later this year and some NPD to launch too. There’s never been a better time to celebrate with a good brew.”

The brand’s popular Communitea Grant scheme, continues to support Lancashire-based charities and organisations with a financial donation and a gift of tea for the groups to help bring people together over tea.