Skip to content
Search
AI Powered
Latest Stories

Leerdammer takes a walk on the mild side with “Deliciously Different” campaign

Leerdammer takes a walk on the mild side with “Deliciously Different” campaign

Lactalis UK & Ireland is launching a new highly disruptive and impactful out-of-home campaign this autumn targeting shoppers across the country with its #1 cheese slices brand, Leerdammer. With the running theme “Deliciously Different,” the new ads champion Leerdammer’s mild and nutty taste, which is central to its identity and motivating shoppers to purchase.

Featuring five different creatives (3 x Original and 2 x Light) across a number of media formats – digital and paper 6-sheets, 48-sheets, TCPs and 16-sheets – the campaign will be live for a period of four weeks. The new creatives, which include “Mild & nutty, slap me on your butty,” for Leerdammer Original and “Mild & Light, come on take a cheeky bite” for Leerdammer Light, are aligned with the quirky, comedic and witty brand personality of Leerdammer. The new out-of-home ads will be running from 11th September in over 5,000 outdoor placements across the UK, with an uplift in London and the South-East. The outdoor campaign is set to reach an estimated 22 million people and make over 170 million impressions.


Leerdammer OOH ad

“Leerdammer is famous for its nutty and mild taste and our new “Deliciously Different” campaign is all about communicating its unique taste cues and using Leerdammer’s comedic and light-hearted tone of voice to connect with consumers in a truly impactful way,” said Heloise Le-Norcy Trott, Marketing Director at Lactalis UK & Ireland.

Leerdammer is a Dutch cheese, which is often used as a direct swap for cheddar as a healthier choice. Leerdammer Original contains 20 per cent less fat than cheddar, and our Great Taste Award-winning Leerdammer Light contains 50 per cent less, its mild flavour is accessible for the whole family. Lactalis UK and Ireland’s Leedammer product range also includes Leerdammer Grated, which is finely grated for perfect melting, and available in 160g resealable pouches.

Le-Norcy Trott continued: “As the number one natural cheese slices brand, we know our core consumers love Leerdammer, but there’s a new generation of shoppers asking who Leerdammer is, and what we stand for. So, we’re reaching out to everyone with this new campaign, which we’re confident will make them all smile, and motivate them to purchase and enjoy.”

More for you

DIABLO announces partnership with The Devil Wears Prada musical

DIABLO announces partnership with The Devil Wears Prada musical

Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.

Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
Highgrove, Cotswolds Distillery Launch Limited Edition Whisky

Highgrove, Cotswolds Distillery Launch Limited Edition Whisky

Highgrove today (25) announced the launch of its new limited-edition Royal Gardens Single Malt Whisky, made using heritage barley grown on the Highgrove Estate.

This special edition has been created from a unique vatting of Cotswolds Distillery single malt whisky made using heritage Plumage Archer barley grown at the Highgrove Estate and aged in premium active ex-red wine and first fill bourbon casks.

Keep ReadingShow less