Let’s twist again – OREO campaign returns this month

Following its successful introduction last year, OREO’s “What’s your OREO twist?” campaign will be back again from this month as part of a new wide-reaching marketing campaign.

The campaign will focus on OREO’s full portfolio, including OREO Twists Vanilla and Caramel and OREO Twists Vanilla and Raspberry, which joined the range last year, and celebrates the multitude of ways that people enjoy their OREO cookies. It will aim to build on the unprecedented success of last year’s “What’s your OREO twist?” campaign by driving engagement across key platforms used by OREO’s core millennial and Gen-Z consumers.

This year’s campaign runs until the end of September and will feature a range of different strands and activations supported by PR, digital, social media and advertising, underpinned by in-store activity.

"Three short films kick things off, all showing OREO consumers eating their cookie in weird and wonderful ways – including dunking the cookie in orange juice or even adding a dollop of peanut butter," explained a spokesperson. "The lively and light-hearted nature of the films reflect how these playful little OREO twists can spark moments of connection between people, and how OREO brings just a little bit of fun into the everyday.

“Last year we invited the nation to share their unexpected, delicious combinations and try our latest product launch, OREO Twists. This year, we want to continue the conversation by inviting even more consumers to share their own ways to enjoy an OREO biscuit whilst encouraging them to explore the full range – there is an OREO biscuit for everyone!”