Lidl said its sales exceeded £1billion in the four weeks up to 24 December for the first time, as the discounter celebrated its most successful Christmas yet.
Lidl added that it increased its British supply base by 20 per cent this holiday season, stocking its shelves with locally-sourced festive favourites at the lowest prices. Over 16 million British pigs in blankets were sold, including new Deluxe flavours such as maple, cheese, and cranberry. British turkeys proved again to be the festive staple, with one sold every second, while three quarters of a roasting joints were enjoyed across the country.
Lidl Plus grew its user base by over a quarter year-on-year, with 75 per cent more customers taking advantage of its weekly discounts. In December, Lidl also brought festive cheer with its Advent Calendar campaign, which saw more than 1 million customers engage daily for surprises and promotions.
Lidl’s partnership with Neighbourly saw around 1.25 million meals being donated in December, while the supermarket provided £125,000 in festive grants to local charities, helping bring Christmas magic to those who needed it most. Additionally, Lidl’s nationwide Toy Bank scheme invited customers to donate toys to children who might otherwise go without, resulting in almost 100,000 toys being distributed as Christmas presents.
“For three decades, Lidl has been providing households with access to unbeatable quality and value at Christmas. This year, we were thrilled to welcome more customers than ever before. That’s a strong reflection of the trust our customers place in us and the dedication of our colleagues and suppliers, who work so hard to deliver an outstanding Christmas for the communities we serve,” Ryan McDonnell, chief executive at Lidl GB, said.
“In 2024, we continued to raise the bar with product innovation, especially within our Deluxe range, as well as supporting all the community initiatives that are deeply important to us. It’s all been about bringing people together and sharing the joy of Christmas.
“Looking ahead, we’re excited to build on our momentum, growing our presence across the country and continuing to deliver the highest quality at the best prices on the market.”
This update comes after Lidl revealed it experienced the highest growth in customer visits of any supermarket last year, as part of its FY23 results.
