CÎROC Super-Premium Vodka has unveiled a brand-new limited edition spirit drink: CÎROC Strawberry Limonade. The launch marks the brand’s first coloured liquid, giving consumers a taste of the sun-kissed coastline of the French Riviera.
Launching just in time for summer, CÎROC Strawberry Limonade is the perfect luxury drink for after work drinks, picnics, or just relaxing at home with friends. Strawberry and lemon flavoured variants have high purchase intent among spirit drinkers, with this latest launch giving retailers the opportunity to drive more volume in the category.
“We’re constantly looking to redefine the luxury drinking experience and elevate the premium spirits category through flavour,” said Pippa Lewis, Senior Brand Manager at CÎROC Vodka.
“I’m delighted to launch CÎROC’s first coloured liquid, a shade of pink that mirrors the hues of a Riviera sunset – reminiscent of sun, beaches and lively soirées that define the Riviera experience. A delicious tasting spirit made with vodka distilled five times from fine French grapes infused with strawberry, lemon and other natural flavours, CÎROC Strawberry Limonade can complement any occasion.”
This launch will be supported with Social and Digital OOH media from April to September. To further amplify the launch, there will be terrace takeovers and cultural partnerships, to encapsulate the spirits of the French Riviera and celebrate the beauty of the South of France.
CÎROC Strawberry Limonade is available to order now, with official launch as of April 1 across grocery, wholesale and digital channels in a 70cl bottle at 30 per cent ABV. (£35.50 MRSP)
