Lindeman’s, Treasury Wine Estates’ Australian wine brand, has launched a brand new integrated summer marketing campaign, Step into The Sunshine.
Officially launched in London and Bristol this week, the Step into the Sunshine campaign includes the creation of carbon absorbing canvas murals, developed by talented street artists, Nerone and Jody Thomas. By using carbon absorbing paint, the murals help to clean the surrounding air within these bustling city centres.
Earlier this year, the brand launched an innovative marketing campaign to drive awareness of its Carbon Neutral certification and drive relevancy and consideration of the brand.
Lindeman’s has recently become one of the first Australian wine brands to have its product range certified Carbon Neutral by the Carbon Trust.
The murals will be gifted to community centres as a way to spread positivity and continue cleaning the air beyond completion of the activation. They will absorb an incredible 2.6kg of CO2 from the atmosphere – this is approximately more than an average adult tree absorbs in a month.
