This Easter Lindt & Sprüngli is elevating its marketing strategy with an extensive 360 campaign to showcase their iconic Lindt GOLD BUNNY.
Throughout April, the global chocolate producer will bring to life their ‘Golden Trails’ campaign with a limited-edition GOLD BUNNY mural, hand-painted at the Shepherd’s Bush entrance at Westfield Shopping Centre in London.
Other elements of the traditional and digital media campaign include a high impact TV advert, engaging social media, complemented by BVOD, DOOH, YouTube, in-store promotions and live events to captivate audiences at every touchpoint and ensure a strong brand presence throughout the season.
The mural activation will serve as a key component of the Easter campaign and Lindt will produce dynamic social-first content encouraging consumer interaction and organic social sharing.
Inspired by the Lindt ‘Golden Trails’ TV campaign which launched last year, this unique mural installation continues the story - inviting shoppers and visitors of all ages to step into a world of wonder and use the unique backdrop for photo and video opportunities with their loved ones.
Measuring 7 metres high by 6 metres wide, and set in a high footfall location, the mural is an immersive experience and designed to create engagement and shareable moments for their customers.
“Easter is a time of joy, celebration and togetherness and the Lindt GOLD BUNNY is at the heart of these special moments – elevating every occasion with extra sparkle.” said a spokesperson from Lindt.
They continue: “With our ‘Make Easter Sparkle’ mural activation we’ve created a magical experience for all generations, which epitomises the warmth and happiness of Easter and highlights GOLD BUNNY as the icon of the season.”
The Lindt GOLD BUNNY mural is available for the public to enjoy from 31st March until 21st April.
Crafted by the Lindt Master Chocolatiers, a new Lindt Easter range is available now and includes: NEW Lindt GOLD BUNNY Salted Caramel Bar, Lindt GOLD BUNNY Flower Design range, Lindt Whole Hazelnut Mini Eggs or a selection of delicious Easter Eggs. Available nationwide, at Lindt Chocolate Shops and www.lindt.co.uk/shop.
