Skip to content
Search
AI Powered
Latest Stories

Lindt unveils new Gold Bunny advert

Lindt unveils new Gold Bunny advert

Lindt has unveiled a charming new advert to celebrate Easter and the iconic Lindt Gold Bunny.

Launching on 4 March, the advert will air across various television channels, video on demand and online until Easter Sunday.


The arrival of the Lindt Gold Bunny, with its iconic gold foil, red ribbon, and bell, sparks a wave of magical excitement for Brits across the country each Easter, captured in a visual spectacle in this new TV advert.

Creative agency Leo Burnett UK developed ‘Golden Trails’ for Lindt, and their chief creative officer, Mark Elwood, comments about the advert: “The Lindt Gold Bunny is a proper Easter icon and we wanted to create a film that fully captured its magic. The new creative ‘Golden Trails’ does just that, as we see the excitement of gifting one through the eyes of a little boy. It’s a film with plenty of heart and charm which we hope will capture the nation’s imagination.”

91549 Lindt Gold Bunny BAR 120g VISUAL V11

Over the past decade, the grand reveal of Christmas adverts has become a cultural phenomenon in the UK, evoking great excitement and nostalgia in the lead up to the festive season. Iconic worldwide, the Lindt Gold Bunny creates great anticipation of Easter and Spring, a time of togetherness and joy. Whether it’s crafting Easter bonnets and baskets, organising egg hunts or families and friends coming together, everyone celebrates this festive season in their own way.

“Lindt new creative ‘Golden Trails’ brings to life the joy of connection with the Lindt Gold Bunny as the ultimate gift for all generations, making everyone’s Easter a bit more special,” Angèle Villet, marketing director at Lindt & Sprüngli UK, said.

Lindt has unveiled an exciting new addition to its Easter collection this year – new Lindt Gold Bunny Salted Caramel and new Lindt Gold Bunny Salted Caramel Easter Egg.

More for you

Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less
World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less