Lipton Ice Tea is relaunching its range in a modernised design this March with a packaging makeover for all flavours. The packaging refresh is also accompanied by a reduction in sugar across the core range of Peach, Lemon, and Green Mint & Lime. The reduction will help the brand continue to appeal to the growing number of shoppers on the lookout for lower sugar options without any compromise on taste.
Half of shoppers say they are actively reducing the amount of sugar they consume, which makes it the perfect time for Lipton’s relaunch. The new and improved drinks will maintain Lipton’s refreshing fruity taste and offer shoppers a lower sugar alternative, without compromising on great flavour.
As the leading brand in ready-to-drink tea, Lipton Ice Tea’s value grew +27 per cent in 2022 with further opportunities to grow as it taps into the 50 per cent of shoppers who choose food and drink products with reduced or no sugar content. As a soft drinks segment, ready-to-drink tea represents a trade up opportunity for retailers, holding a price point of £2.43 per litre on average, versus the wider soft drinks’ £1.34 per litre. This represents a premium option for consumers, and allows retailers to offer a full range of soft drinks which caters to multiple tastes and wallets
The relaunched range will roll out across all channels from March 2023.
The new Lipton Ice Tea recipes are the latest lower sugar offering from Britvic, with continued innovation and reformulation programmes enabling the company to offer consumers healthier choices as part of its Healthier People sustainability agenda. In 2022, this meant 96 per cent of its innovation launches were low or no calorie drinks – with an average of around 14 calories per serve across its Great Britain portfolio.
500ml bottles: £1.85 MSRP
Sugar Reduction:
-33% for Lipton Peach and Lipton Lemon
-29% for Lipton Green Mint & Lime
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