Local sharing app Olio has announced the launch of a brand new Deals section in partnership with reduced-to-clear platform Gander.
The new Deals section on Olio gives food businesses an innovative way to drive discounted food sales in-store, by showing Olio’s four million UK users cut-price groceries at participating stores in their local area.
Users of Olio’s app can browse yellow-sticker deals at Gander’s growing list of partner retail groups, including Morrisons Channel Islands, Filco Market, Pricewatch Group and Sewell on the Go, displaying branded products from Nisa, Morrisons Daily and Co-op. App users can add their favourite deals to a watchlist on Olio to keep an eye on availability, and then head into the store to purchase them as normal.
Given the current challenges of the high cost of living, Olio and Gander expect their collaboration on the Deals section to be a valuable addition to the app, helping users shop smarter and save money on their grocery bill.
“We’re thrilled to be working with Gander to offer our community one more way to fight food waste - and save money while they’re at it. We’re looking forward to helping retailers stop even more food from ending up in the bin,” Tessa Clarke, chief executive and co-founder of Olio, said.
Damien Corcoran, COO of Gander, added: “This partnership captures our shared vision of transforming the food ecosystem. By giving people access to these deals, we’re not just helping them save money – we’re empowering them to make a significant environmental impact. Together with Olio, we’re turning the tide on food waste and proving that sustainability and business growth are natural partners. This initiative opens retailers to a committed audience of conscious shoppers, fostering stronger community ties and a more sustainable future.”
Gander powers the Deals section on Olio through its optimised reduced-to-clear feed, trusted by users in the UK, Australia and Brazil.
Retail partners of Olio can now also use the new Deals section to sell more of their cut-price groceries. Anything that doesn’t sell in time is then collected by Olio’s volunteers, and redistributed locally via Olio’s Food Waste Heroes Programme, giving businesses a one-stop shop to fight food waste.
The Deals section is now available to all consumers signed up to Olio’s free app, who can browse thousands of daily discounts from Gander’s partner retailers. The Olio app can be downloaded from The App Store or Google Play.
