Loch Lomond Whiskies, the Official Spirit of The Open, has added the Professional Golfers’ Association (The PGA) to its list of international partners.
The independent distiller signed a three-year agreement with the PGA to become a ‘PGA Partner’ and the title sponsor of the Scottish PGA Championship.
The deal will offer PGA Members and amateur golfers the opportunity to explore the full range of single malts created at the Loch Lomond Whiskies distillery in Alexandria, Scotland.
“Agreeing this new partnership with the PGA gives us great satisfaction and highlights the continued development of our brand within golf and amongst golfers across the world over the past two years,” said Colin Matthews, chief executive of Loch Lomond Whiskies.
The PGA has a membership of more than 8,000 with around 1,600 working overseas in more than 80 countries worldwide.
One of the initiatives of the new partnership will see Loch Lomond Whiskies work with the PGA to sponsor monthly medals at many golf clubs across the UK and Ireland giving members the chance to win many prizes, including tickets to The 150th Open Championship at St Andrews in 2021.
Participating clubs will receive a Loch Lomond Whiskies starter pack, including a selection of Loch Lomond Whiskies’ award-winning Single Malt Whiskies for members to win and to try in their club bar.
The new agreement builds on Loch Lomond Whiskies’ existing sponsorships of The Open and Women’s British Open, and ambassador relationships with golf icons Colin Montgomerie, Darren Clarke and Cristie Kerr.
