Love Canned Food is convening a host of celebrity chefs, food influencers and nutritionists for a virtual food festival celebrating canned food.
The online event is an initiative created to celebrate all aspects of canned food - with brands including Princes, Batchelors and Branston.
Gizzi Erskine, Phil Vickery, MOB Kitchen and Miguel Barclay are just a handful of names lined up for Love Canned Food’s free and virtual festival hosted on Instagram.
Spanning four days, the festival is free with an opportunity to donate to their charity partner - food distribution charity FareShare.
Dean Towey, commercial director responsible for Love Canned Food said: “After the Covid-19 pandemic started to take hold in UK, sales of canned goods grew significantly as shoppers sought tasty, convenient products that made cooking at home easier.
“We want to continue to grow the category by inspiring consumers, showing them new ways to cook with the canned food in their cupboards. That’s why we’re teaming up with some well-known names to bring some fun and inspiration to our dinner tables this summer.
“This is a first for Love Canned Food as we continue to inspire consumers, colleagues and the community on different ways to use canned products during the pandemic and beyond.”
Kantar data shows that canned good sales grew significantly during the period between 24th February and 19th April with some of the standout categories being:
• Tomatoes (+78%)
• Tuna (+30%)
• Fruit (+24%)
• Beans (+15%)
Lindsay Boswell, CEO of FareShare said: “We’re thrilled to have been chosen as the charity partner of the Love Canned Food Festival. This support couldn’t have come at a better time, as demand for food has skyrocketed, particularly among frontline organisations providing food to children and their families.
“Thanks to their generous donation we’ll be able to get even more food out to communities hit hardest by the effects of the pandemic, during the course of the crisis and beyond.”
The Loved Canned Food Festival will run from 24th to 27th August, for more information visit: https://www.lovecannedfood.com/
Simon Hannah
