To celebrate the launch of Lucozade Alert Ultimate Energy and Lucozade Alert Zero Sugar Mango Peachade in 250ml cans, Lucozade Alert is giving away a FREE case of stock of each flavour to 50 independent retailers.
Lucozade Alert wants to see retailers show off their best moves, and in return for the free cases are requesting a short video clip of a retailer, their team or their customers doing the Can-Can dance in store.
It’s simple: The first 50 retailers to email their name and store address to lucozadealert@hanovercomms.com with the subject line “I want to join the Big Can-Can” will receive a free case of each of the new 250ml cans.* Once the stock has been received, retailers can email their Can-Can footage back to the same address.
The Lucozade Alert range offers consumers a high caffeine drink with vitamin B3 to help reduce tiredness, so you can own the moment– in this case, dancing the Can-Can. Lucozade Alert Ultimate Energy and Mango Peachade Zero Sugar 250ml cans are available now at an RRP of £1** each and Price-Marked Pack (PMP) £0.75p**.
Time is of the essence – once they’re gone, they’re gone!
*T&Cs apply:
18+, UK only. 00:01 10/09/24 to 23:59 23/09/24. Email address and internet access required. Email sbftrade@hanovercomms.com to enter. There are 50 individual prizes of two free cases of Lucozade Alert 250ml cans to be won. Max one entry pp. Promoter: Lucozade Ribena Suntory Ltd, UB11 1BA. For full T&Cs visit: lucozade.com/lzat24.
Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.
The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.
“Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them,” said STG’s UK Head of Marketing, Prianka Jhingan. “Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”
Snack manufacturer Kestrel Foods has acquired Indie Bay Snacks from Nurture Brands. The brand will join Kestrel Foods' award-winning portfolio of Forest Feast, ACTI-SNACK and Just Live a Little, continuing its trajectory to become a leading player in the snacking category.
Indie Bay Snacks offers consumers tasty and healthier savoury snacks within the grocery, travel and DTC channels. Its pretzel thins are a lighter, fun way to enjoy pretzels, with 70 per cent less fat than crisps.
"As Nurture Brands consolidates its resources around Rebel Kitchen, EMILY and Jax Coco, I am happy to see Indie Bay go forward and become an important part of the Kestrel Foods portfolio," said Adam Draper, Managing Director of Nurture Brands.
Michael Hall MBE, founder and CEO of Kestrel Foods said, “The acquisition of Indie Bay is aligned to our ambition of creating a fast paced and innovative snacking business. We believe Indie Bay offers consumers and customers something different in our portfolio, and we see great potential for growth through our strong brand, innovation and go to market capability.”
Kestrel Foods' own flagship brand, Forest Feast, has grown over 30 per cent in the last year, a result of increased brand awareness and penetration, and further gains in distribution.
Reviva – the vibrant coffee brand owned by Gulf – has announced it has signed a multi-year deal with the Williams Racing Formula 1 team.
The new partnership is a celebration of a shared commitment to high quality performance. Crafted exclusively from 100 per cent Arabica beans, Reviva’s balanced yet bold and vibrant taste makes it the perfect partner for the Williams Racing team, to keep them fuelled in the fast-paced world of motorsport.
As of 1 January, 2025, when the partnership goes live, Reviva will feature across the Formula 1 calendar, at the Williams Racing motorhome, at flyaway races as well as the Williams Experience Centre in Oxfordshire. The logo will also be prominently positioned on the nose of the two cars, taking the Reviva brand all over the world.
“We are excited to announce this partnership of Reviva Coffee and Williams Racing," said Mike Jones, CEO, Gulf Oil International UK Limited. "Reviva is expanding Gulf’s footprint into the speciality coffee sector, and we look forward to seeing it on the world stage of Formula 1 through the Williams Racing partnership. We are also delighted to extend the partnership between Gulf and Williams Racing, building on what we have achieved in our first two seasons together, and our commitment to continue bringing engaging activations for the fans, including iconic Gulf liveries and F1 demos in our key markets”.
James Vowles, Team Principal, added, "We are thrilled to deepen and extend our partnership with Gulf Oil International, a brand with a motorsport heritage to match our own and one that is synonymous with excellence and innovation. Together we have put captivating fan engagement and developing the next generation at the heart of our partnership, and this extension is another vote of confidence in Williams’ ongoing transformation. The introduction of Reviva as our Official Coffee Partner will mark the start of our next chapter together, bringing together two brands with bold ambition and strong momentum.”
Reviva, which launched in 2023, is dedicated to providing responsibly sourced specialty and premium coffee. Crafted exclusively from Arabica beans to ensure the highest quality, its perfectly balanced flavour profile, with notes of chocolate, caramel, roasted almonds and red fruits provides a smooth, vibrant taste.
“The Reviva Signature range is sourced from Rainforest Alliance-certified farms in Brazil, Colombia and Honduras and is roasted in small batches to maintain the highest levels of freshness and quality," said Sara Trioni, Head of Marketing & NPD for Reviva. "We are passionate about flavour and the expertly crafted specialty coffee has been developed to create an opportunity for enjoyment, refreshment and revival.”
The Reviva range is available in whole beans, ground and Nespresso compatible capsules. It’s ideal for independent cafés, catering, hospitality, hotels and event venues.
Sweet-maker Swizzels has unveiled brand-new limited-edition Naughty & Nice Squashies in time for Christmas.
Squashies continue to be the No.1 Sugar Confectionery brand in the market, which has prompted Swizzels to introduce its first-ever Christmas-themed Squashies to keep up with the increasing demand during the festive period.
The 120g, elf-shaped Squashies are available to purchase now, with a MRSP of £1.15, sold in cases of 12.
The product features two popular flavours: Strawberry Ice Cream and Apple Pie – and boasts a bright, eye-catching design that has been created to stand out on shelves.
Designed to elevate retailers’ festive offering this Christmas, the Naughty & Nice Squashies feature two elves in each bag – one on the ‘naughty’ list and one on the "nice" list – bringing a playful and personalised touch to the festive season.
Swizzels is also bringing back its popular Sweet Shop Advent Calendar which has seen a remarkable 41 per cent year-on-year growth and features 24 fan favourites to delight and surprise throughout the festive season.
The Sweet Shop Favourites range remains a festive staple, including the popular Sweet Shop Favourites Tub, currently the No.1 selling sugar tub along with Sweet Shop Favourites Pouches, and the Squashies Carton.
To cater to the increasing popularity of plant-based diets, and ensure everyone can enjoy a sweet treat, the Swizzels’ festive range also includes several vegan options:
Party Mix, 785g, with a MRSP £5, Sweet Treat Tub, 600g, with a MRSP £4 Sweet Shop Favourites Carton, 324g, with a MRSP £3
“Each year, we strive to enhance our Christmas offering to help the wonderful retailers we work with boost sales," said trade manager Clare Newton. "This year, we’re excited to introduce our brand new Naughty & Nice Squashies, shaking up the Christmas sugar confectionery NPD category.
“This Christmas, we anticipate indulgence to be a key trend, with consumers seeking comforting and delightful treats to enjoy with family and friends. With festive flavours that promise to steal the spotlight, such as Strawberry Ice Cream & Apple Pie, this new product perfectly aligns with the growing consumer interest in unique flavour experiences.
“Our new Naughty & Nice Squashies are designed to add a fun, personalised twist to festive gifting. By incorporating both ‘naughty’ and ‘nice’ elements, we’re embracing the trend for novelty and personalisation in confectionery, which enhances the excitement and appeal of our products.
“We know that shoppers are keen to make a start on their Christmas shopping early this year, so we’re encouraging retailers to stock up on our festive range to cater to those seeking to embrace the Christmas spirit as soon as possible.”
Fentimans, the premium soft drinks and mixers brand, has introduced its first brand character, named Fentiman, in a new brand campaign launching October 2024.
Charming, well-dressed and meticulously handcrafted, Fentiman is an Ambassador of Exquisite Taste, on a mission to inspire people to be more discerning with their beverage choices. Just like Fentimans drinks, Fentiman is timeless, full of character and without a doubt memorable.
In the 30” advert, Fentiman pops up unexpectedly when a woman, Janet, is about to settle for a generic soft drink. Standing one foot tall, the same height as a 750ml bottle of Fentimans, the crafted character tells Janet “You deserve better than that”. He points out “I postulate there’s not even real lemons in that concoction [generic soft drink]”, before reminding her of the real depth of flavours in Fentimans drinks, such as “The finest Otto rose oil from the Karlovo region in Bulgaria.”
“In a world full of run-of-the-mill soft drinks, it's the complex depth of flavours that makes Fentimans unique," said Marketing Director Jayne Andrews. "Many wait for a special occasion to enjoy drinks like ours, but we’re encouraging people to swap mediocrity for curiosity and make every day exquisite. As more consumers look to prioritise quality over quantity, we are committed to making sure premium adult soft drinks stand out and entice those with a desire to elevate their experience in bars, restaurants or at home, into our category. We could think of no better way to do this than introducing Fentiman, who embodies our brand and introduces consumers to why our Botanically Brewed beverages are a cut above.”
The new campaign starring Fentiman will be rolled out across ITVX and Channel 4’s streaming services, social media and out-of-home sites, including billboard ads in London, Liverpool, Manchester and Newcastle. A Fentiman digital van will also tour the brand’s hometown in Hexham, where flavours are still brewed to this day.
Following the campaign’s launch today, Wednesday 23 of October, from 7 to 10 November, people on the streets of London, Manchester and Newcastle will have the chance to engage with the campaign and interact with Fentiman through a unique brand experience. Described as a "drinks amnesty", those passing will be encouraged to dispose of their bland beverage and swap for something Botanically Brewed – because life’s too short for fleeting flavours.