Lucozade Alert greets new year with fresh packaging

Lucozade Alert is back with a bang in 2023 with a fresh new look, designed to stand out even better on shelf and appeal to more shoppers.

After generating £1 million in sales in under two months at launch through wholesale and convenience stores in September 2021, Lucozade Alert has invested in a new striking and colourful 500ml can design across all three flavours: Cherry Blast, Tropical Burst & Original Lucozade, available now. The brand has amassed a worth of £8.1 million in value sales since launch and is continuing to grow.

Data reveals 75 per cent of adults have reported concerns about tiredness, and the Lucozade Alert range responds to a clear consumer need, as a high caffeine energy drink with Vitamin B3 to help combat tiredness, from the trusted brand Lucozade.

“The updated pack design presents a fresh opportunity to drive shopper engagement, encourage trial and drive additional purchases to help increase sales even further," said Aoife McGuigan, Head of Lucozade Alert at Suntory Beverage & Food GB&I (SBF GB&I). "Lucozade Alert drove £1m in net sales value in two months at launch and now we’re back with a can that has even stronger shelf presence.

“Three quarters of Lucozade Alert’s sales are incremental to the category meaning the brand encourages trial and drives sales, making it a staple of the growing stimulation energy segment.”

New Lucozade Alert is supported by OOH, VOD, digital and social media advertising and PR.