Lucozade is bringing a splash of summer to soft drinks shelves this March with the launch of new Lucozade Energy Raspberry Ripple.
Raspberry Ripple is the latest addition to the Lucozade Energy flavours range, which has contributed a significant £60.7M worth of sales to the energy category. New flavours are crucial for retailers looking to drive incremental shoppers to the category, with one in four flavour shoppers being entirely new to the energy category.
The launch of new Lucozade Energy Raspberry Ripple, which will be made available in a 380ml PMP, will build on the success of Lucozade Energy Citrus Chill, which launched last February and added £1.73M in category sales.
“The Raspberry Ripple name is iconic and nostalgic for British consumers, and we’re confident that the combination of such a great-tasting flavour and the Lucozade Energy brand will be a hit," said Zoe Trimble, Head of Lucozade Energy at Suntory Beverage & Food GB&I. "In fact, in planning for this launch, 63 per cent of shoppers told us that they would buy a new raspberry flavour if one were available.
“We’re proud of our track record with NPD across the Lucozade Energy range. Lucozade Energy Raspberry Ripple should join recent Lucozade Energy flavour launches Citrus Chill and Watermelon & Strawberry Cooler on shelf to help retailers offer something for every shopper.”
The launch of the new flavour will be supported by a bespoke social media marketing campaign as well as total brand activity throughout the year.
Product name: Lucozade Energy Raspberry Ripple
Size: 380ml PMP and standard
RRP*: £1.25
*Retail price is recommended only, retailers are free to set their own pricing
Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.
The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.
“Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them,” said STG’s UK Head of Marketing, Prianka Jhingan. “Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”
Häagen-Dazs ice cream has unveiled its latest Limited Edition Festive Collection, designed to cater to shoppers looking for the perfect, seasonal treat. The collection is launching in grocery throughout October, helping retailers tap into the "big night in" occasion, which is expected to ramp up across the month with longer evenings and increased at-home entertaining.
The range features two indulgent SKUs: the return of fan-favourite Red Velvet Cheesecake, and new Mint Chocolate, a luxurious version of a much-loved classic. The collection is well positioned to meet demand for familiar tastes: two thirds of UK adults say they look for high-quality ice cream in well-known and classic flavours , with nostalgic and premium ice cream driving category growth.
Red Velvet Cheesecake (460ml, RRP from £5.40) Red Velvet Cheesecake combines two beloved desserts – the luxurious taste of red velvet cake with the creamy tang of cheesecake. The fresh cream cheese ice cream, enriched with thick red velvet cocoa swirls and cakey crumble pieces, offers a decadent experience that consumers will find perfect for concluding any festive dinner.
Mint Chocolate (460ml, RRP from £5.40) Tapping into festive nostalgia, Häagen-Dazs introduces Mint Chocolate, a flavour that encapsulates the essence of winter. The combination of refreshing mint and rich chocolate is elevated by adding crunchy chocolate pieces and swirls of chocolate mint sauce, transforming a household favourite into a luxurious dessert experience. This limited edition promises to appeal to consumers looking for a classic flavour with a premium twist.
"Every year we delight in treating lovers of Häagen-Dazs to seasonal scoops that add a bit of sparkle to the festive period," said Nicole Whelan, Head of Brand at Häagen-Dazs UK. "Our 2024 collection has been carefully curated to tap into demand for indulgent yet classic flavours and is therefore perfectly placed to help our retailer partners drive sales.
“With the exclusivity of a seasonal launch combined with our signature quality, unparalleled taste and stunning shelf appeal, we’re confident the flavours will be a feature in festive baskets throughout the limited run.”
The Häagen-Dazs Festive Collection will be available across key grocery accounts nationally and supported with in-store activity to drive engagement across the season. A social media campaign will also run in unison to maximise shopper visibility and sales potential for retailers.
Pepsi is teaming up with EA Sports FC for the second year running, with a bigger and better on-pack promotion set to give away even more gaming prizes to shoppers across additional Pepsi SKUs and formats.
Available now, the campaign aims to drive excitement among a wide range of customers in-store, from football fans to gamers, to encourage on-the-go and impulse cola sales.
Following an incredibly successful 2023 campaign that saw over 530,000 promotional codes redeemed, this year’s on-pack promotion will roll out across all Pepsi500ml packs and 330ml Pepsi MAXcans.
Cola continues to lead the soft drinks category as the number one segment, worth £2.9bn. Pepsi MAXcontinues to drive this growth, with a +9.6 per cent sales value growth over the last year. Additionally, the Pepsi MAXbrand has strong cultural ties to football, with EA SPORTS FCbeing the most successful video game across Europe in the first six months of 2024.
Through this, the partnership is well placed to support retailers in maximising the cola opportunity among wider audiences and encourage repeat purchase, with last year’s promotion seeing an average redemption rate of 3.5 codes per participant.
To enter, shoppers must purchase a promotional Pepsi product and scan the QR code on-pack. Consumers will be directed to www.europe.pepsifc25.com, where they will be required to sign up or log into their EA account and complete a form using the unique code found on the product. Shoppers can get their hands on one of 60 game consoles, 3,000 EA Sports FC25 game copies, and 4 x guaranteed-win rewards packs that can be redeemed in game. Entries will be open until 30 December 2024.
Win £5,000 to donate to a local football initiative
Guinness is kicking off the Autumn with a new Premier League partnership. The four-year agreement will see Guinness become the Official Beer of the Premier League, and Guinness 0.0 as the Official Non-Alcoholic Beer. The partnership comes with Guinness looking to tap into culturally relevant occasions throughout the year and engage with a wider audience, reminding shoppers that football is a lovely game for a Guinness.
To recognise the vital role retailers play within communities, Guinness is giving one lucky retailer the chance to win a prize of £5,000 to donate to a local football initiative. From investing in training, to upgrading sports equipment, or purchasing new football kit, the £5,000 prize will help to improve access and enjoyment of the game locally. To enter the competition, existing Diageo One retailers simply have to visit Diageo One and complete a short form. If not yet a Diageo One member, all other retailers can enter by clicking here, and filling out a short form with their details.
The competition aims to bring communities together and harness the power of sport to do so. As a brand, Guinness continues to invest in driving relevancy and use dedicated support for the impulse channel to tap into the match-day occasion
Five retailers around the country have been chosen to host football takeovers within their stores. Each will have football themed giveaways, Guinness-branded merchandise, free street-food and football-themed games. To get a slice of the match-day action, retailers can download their own "Lovely Game for a Guinness" POS via Diageo One.
“Whether you’re a spectator or a player, football has the power to bring people together," said David Mills, Commercial Sales Manager, Diageo. "Our new partnership with the Premier League represents a huge opportunity for Guinness to engage at not only a global level but also more locally too. Retailers and local football clubs sit at the heart of their communities, and we want to support them and give something back. The £5,000 grant will be awarded to one retailer and their chosen football initiative to make a positive difference.”
To enter the Guinness x Premier League community fund competition, and not already a Diageo One user, convenience retailers must visit Diageo One and fill out a short form with their details between 23rd October 2024 at 00:01am and 20th November 2024 at 23:59pm. Existing Diageo One retailers to visit Diageo One and complete the short form. Winners will be contacted via email and follow up phone call within 48 hours of being randomly selected. For full terms and conditions visit Diageo One.
*Retail businesses UK 18+. Opens 23 October 2024 at 00:01am closes 20 November 2024 at 23:59pm. Purchase not necessary. To enter simply Diageo One and fill out a short form. One winner total. Winners to receive £5,000 cash prize to donate to a local community, made via bank transfer.
Snack manufacturer Kestrel Foods has acquired Indie Bay Snacks from Nurture Brands. The brand will join Kestrel Foods' award-winning portfolio of Forest Feast, ACTI-SNACK and Just Live a Little, continuing its trajectory to become a leading player in the snacking category.
Indie Bay Snacks offers consumers tasty and healthier savoury snacks within the grocery, travel and DTC channels. Its pretzel thins are a lighter, fun way to enjoy pretzels, with 70 per cent less fat than crisps.
"As Nurture Brands consolidates its resources around Rebel Kitchen, EMILY and Jax Coco, I am happy to see Indie Bay go forward and become an important part of the Kestrel Foods portfolio," said Adam Draper, Managing Director of Nurture Brands.
Michael Hall MBE, founder and CEO of Kestrel Foods said, “The acquisition of Indie Bay is aligned to our ambition of creating a fast paced and innovative snacking business. We believe Indie Bay offers consumers and customers something different in our portfolio, and we see great potential for growth through our strong brand, innovation and go to market capability.”
Kestrel Foods' own flagship brand, Forest Feast, has grown over 30 per cent in the last year, a result of increased brand awareness and penetration, and further gains in distribution.