Skip to content
Search
AI Powered
Latest Stories

Lucozade Sport expands range with new Zero Sugar launch

Lucozade Sport expands range with new Zero Sugar launch

Leading sport drink brand Lucozade Sport is bringing something brand-new to chillers in March with the launch of Lucozade Sport Zero Sugar.

The launch is a move from the brand into the low-and-no sugar segment, currently growing at 22.3 per cent year-on-year, and a key trend for today’s soft drink consumers. Lucozade Zero, for example, is seeing incredible recent growth of over 58.5 per cent. The low- or no-sugar segment in total accounts for almost 48.3 per cent of total soft drink sales [Nielsen, 52w/e 28.01.23].


Available in Orange & Peach and Raspberry& Passion Fruit flavours, Lucozade Sport Zero Sugar is designed specifically for those taking part in sporting activities. It contains sodium and Vitamin B3 to help reduce tiredness and is available in 500ml bottles and 4x500ml multipack formats.

“As the nation’s favourite sports drink, we are excited to bring a new offering from Lucozade Sport,” commented Tom Bell, Head of Marketing for Lucozade Sport at Suntory Beverage & Food GB&I (SBF GB&I).

“We know that more and more people are living an active lifestyle and hydration is a key need in this moment. This spring we are launching a thirst-quenching zero sugar fitness drink containing sodium and Vitamin B3 that tastes great. We can’t wait for people to try it.”

Containing only 4kcal per serving and zero sugar, Lucozade Sport Zero Sugar is designed to appeal to consumers who don’t currently buy into the Lucozade Sport brand. With 77 per cent of the UK population taking part in regular exercise, Lucozade Sport Zero Sugar meets a consumer need for great tasting, low calorie and zero sugar hydration.

Sport drink shoppers are incredibly loyal, and the sport drink market is in very strong growth, with year-on-year sales up 29.3 per cent. This means that leading brands like Lucozade Sport, which has seen year-on-year growth of 26.2 per cent in the convenience channel, are an incredibly important part of any chiller.

Every single Lucozade bottle and can, including new Lucozade Sport Zero Sugar, is non-HFSS and not subject to any of the new HFSS restrictions, meaning that it can be merchandised anywhere in store.

The launch of Lucozade Sport Zero Sugar will be supported by an ATL campaign from April, as well as PR, digital and social media advertising.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less