Skip to content
Search
AI Powered
Latest Stories

Lucozade Zero makes a tropical splash

Lucozade Zero makes a tropical splash

Lucozade Zero, the zero sugar range from the UK’s biggest sport & energy drink brand, is adding a twist to retailers’ shelves with the launch of a brand-new drink: Lucozade Zero Tropical, the Lucozade brand’s first ever flavour exclusive to the Lucozade Zero range.

The new drink, which is the latest addition to the £21M Lucozade Zero range, is now available in 500ml bottles, and in 4x380ml multipacks from February 15th.


Low and no sugar soft drinks present a huge opportunity for retailers – making up more than half (58 per cent) of total soft drink volumes sold. Over the past few years, shoppers’ spending on zero and low-sugar drinks has increased by 33 per cent and 29 per cent respectively, showing just how important this segment of the market is.

"When we were planning this launch, we spoke to retailers and 84 per cent told us they would be interested in stocking a new flavour from Lucozade Zero," said Zoe Trimble, Head of Lucozade Energy at Suntory Beverage & Food GB&I. "We also know that one in three shoppers would buy more Lucozade Zero if a new flavour was available - so the opportunity for this new Tropical launch was clear.

“Lucozade is famous for its impressive flavours range and so we knew we needed to be on-trend and go big with this launch. With our track record of NPD and tropical-flavoured energy drinks growing at 22 per cent, we’re confident our newest flavour, Lucozade Zero Tropical, will support our retail partners at launch and beyond.”

Lucozade Zero Tropical joins the Zero range of flavours which includes Pink Lemonade, Orange and Original.

The new flavour will be at the front of shoppers’ minds thanks to a comprehensive marketing campaign including outdoor advertising, PR, digital and social media advertising which will go live in the summer.

Product name: Lucozade Zero Tropical

Size: 500ml, 4x380ml

RRP*:

500ml - £1.49

4x380ml - £2

Case size:

12x500ml

6x4x380ml

*Retail price is recommended only, retailers are free to set their own pricing

More for you

Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less
Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less
Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less