Lynx pairs Africa fragrance with Marmite

Unilever has introduced a new fragrance range under Lynx, pairing its best-selling Africa fragrance with another iconic brand Marmite.

The Lynx Africa & Marmite Body Spray (RRP: £3.00) and Lynx Africa & Marmite Shower Gel (RRP: £2.84) tap into the growing trend for product collaborations that attract new customers.

“Lynx Africa is turning 25 this year, and to celebrate, we’re adding another unexpected fragrance mash up to our portfolio,” commented Jamie Brooks, Lynx brand lead.

“Having launched Leather & Cookies earlier this year, we’ve decided to step it up another notch, taking on our biggest fragrance challenge yet, by collaborating with one of the most polarising and iconic brands in the UK – Marmite.”

Rolling out nationwide now, the new range will carry Lynx Africa’s iconic colours of red, green and black as well as the distinctive black and yellow brand colours on the Marmite jar, offering standout on shelves.

“With Lynx Marmite we’re bringing the world of food into the fragrance category with a pairing no one knew they needed. Love it or hate it, it’s guaranteed to get the country talking, and is definitely one for the lovers,” Brooks added.