Ice cream fans are encouraged to share ‘Mackie’s Moments’ as Mackie’s of Scotland has unveiled a major new summer giveaway campaign, which is geared towards encouraging further market growth and brand awareness throughout the UK.
The campaign offers the chance of landing a lifetime’s supply of its famous ice cream. Fans are asked to either share a post on Instagram tagging @MackiesofScotland and hashtagging #mymackiesmoment, or complete an online poll to reveal their ‘ice cream personality’.
The Aberdeenshire brand, which is the biggest selling ice cream producer north of the border, said its ‘My Mackie’s Moment’ promotion will uncover how current and new consumers enjoy its products.
“We’re really proud of the ice cream we make, which provides our customers with a little lift to their day. The campaign will help continue our drive to increase Mackie’s brand awareness across the UK – by encouraging customers to consider and share what it is that makes those little moments special to them,” Stuart Common, sales and marketing director at Mackie’s of Scotland, said.
“We think the Mackie’s Moment campaign will share the brand with new customers who will be inspired to take their own moment out to indulge in any way they wish, anywhere, anytime. We’ve had a great reaction so far, with 6,000 entries on the night the competition went live, last week.”
The competition will feature on a special run of 250,000 tubs helping to ensure that existing Mackie’s customers are aware of the chance to ‘scoop share and win’.
100 lucky runners-up will receive a Mackie’s bundle including ice cream, chocolate and a professional standard Mackie’s ice cream scoop to help them enjoy their Mackie’s Moments going forward.
The campaign comes as the business recently achieved record results for its ice cream and chocolate business, with turnover increasing by 11 per cent and profits rising by 19 per cent according to annual accounts to the year ending 31 May 2021.
