MADL charity teams up with Kellanova to help grassroots football

Nisa’s Making a Difference Locally (MADL) charity is kicking off a new partnership with grocery brand Kellanova to support grassroots and inclusive football teams across the UK.

Through MADL’s Stronger Together initiative, Kellanova will be providing prizes to five lucky teams, offering vital resources and equipment to boost their game!

Each of the winning teams will receive either a £500 cash donation (2 available) to put towards whatever they need most, 16 brand-new Puma football kits, 10 new footballs or £150 worth of training equipment to learn new skills.

Independent retailers in the Nisa symbol group are the heart of this initiative and are encouraged to nominate a deserving grassroots or inclusive football team in their area via the MADL website. Football teams can also visit their nearest Nisa store to find out more.

“We are thrilled to team up with Kellanova to support the fantastic work of grassroots and inclusive football teams across the UK," said Kate Carroll, head of charity at Nisa.

“These teams provide not just sporting opportunities, but also a sense of community and belonging. With Kellanova’s generous prizes, we can make a real difference to five lucky teams and help them reach their full potential.”

Entries close on Wednesday, 8 May 2024.