London popstar Mae Muller today announces her UK partnership with Tia Maria to launch of the Two-of-a-Kind campaign, spotlighting the two liqueurs Tia Maria Cold Brew Coffee and Tia Maria Matcha Cream.
The British singer songwriter – who has stormed the charts with her recent singles Better Days and When You’re Out – has teamed up with the brand to feature the two liqueurs in a new campaign featuring her new song I Just Came to Dance (released 28th October 2022).
The campaign includes a short documentary featuring Mae providing a unique snapshot showing where she gets her creative inspiration, her confidence, and her background. Mae discusses growing up in Kentish Town, how she finds connection through performing, and how making music continues to be an important emotional outlet for her.
“Music is an amazing outlet for me, but to be able to give 100 per cent on stage, I need to give myself the same respect and balance off stage too," Muller said. “I love this new campaign because it’s all about celebrating the different sides of yourself, which is something that I try to respect – especially when creating and performing my music. Being able to take time for myself undoubtedly helps me to get inspired and ultimately makes me a better performer. I love having friends over before a night out and I can’t wait to be getting ready with them whilst we sip the Tia Espresso Martini or a Matcha Tini.”
“We’ll be working with Mae to drive brand awareness in the UK through her engaging and authentic social media platforms, inspiring and empowering our collective audiences to be able to express their creativity and celebrate their Two-of-a-Kind inspiration within their own lives," said Marc Richardson, Country Director UK at Tia Maria.
Mae Muller will also be performing at an exclusive Mae Muller x Tia Maria event in December to round off the partnership.
