Magnum celebrates Veganuary launching new Mini range and flavour

Magnum has launched a mini-sized multi-pack of vegan ice creams and a new and improved recipe to its vegan core range, coinciding with Veganuary.

The Magnum Mini range includes a selection of two winning vegan flavours: Magnum Vegan Classic and Magnum Vegan Almond, which received the PETA Vegan Food Award.

“Many of us begin January with the intention of taking a more mindful approach to what we eat,” said Julien Barraux, Magnum vice president. “Our naturally derived plant-based Vegan Minis allow consumers to indulge more often, in an eco-conscious way, with 100% Magnum pleasure.”

Just like their full-sized counterparts, each Mini Magnum is richly coated in dairy-free chocolate made from coconut oil and cacaobutter from sustainably sourced West African cocoa certified by The Rainforest Alliance. Their smooth ice cream is made from pea protein flavoured with high-quality Madagascan vanilla.

“Research tells us 60 per cent of Gen Z and millennials cannot get through the day without a snack, so our Minis are just the right size for a bite-sized introduction to plant-based ice-cream,” Barraux added.

Vegan Hazelnut Crunch is the latest flavour to be added to the Unilever brand's range of vegan ice cream sticks.

The new addition promises consumers a velvety duo of hazelnut and caramel flavoured ice cream swirls encased in a layer of luxurious plant-based cracking chocolate with crunchy hazelnut pieces.

“We’re thrilled that Magnum is launching vegan Magnum Minis and Vegan Hazelnut Crunch this January,” said Toni Vernelli, Veganuary’s head of communications.

“Veganuary’s role is to help people choose plant-based foods, whether their motivation is health, planet, people or animals. And it is much easier to persuade people to try vegan if there is plenty of great-tasting, high-quality food like this readily available in stores,” she added.