Ice cream brand Magnum has introduced a brand-new vegan ice cream recipe for its vegan range including Magnum Vegan Almond, setting the benchmark for plant-based indulgence with its most velvety vegan ice cream yet. The new velvety soy protein-based ice cream, paired with Magnum’s signature cracking vegan chocolate, delivers the luxurious ice cream experience Magnum is known for.
Magnum Vegan Almond has the smooth vegan vanilla ice cream coated in the brand’s signature vegan cracking chocolate and studded with almond pieces to give a crunchy twist on the classic format.
The soy recipe replaces Magnum’s former pea protein recipe to offer consumers a more velvety taste and texture. In addition to the new recipe, the single stick will be available in a new eye-catching premium pack design to elevate its visibility in freezers and to help convenience retailers boost impulse sales.
Magnum’s vegan ice cream portfolio has seen incredible growth of over 75 per cent in the last year, largely attributed to the successful launch of the 2024 Magnum Blueberry Cookie innovation. With the number of consumers seeking plant-based alternatives continuing to grow – with 10 per cent of households containing a member following a vegan or vegetarian diet and five per cent containing a flexitarian member – the plant-based segment continues to drive incrementality in the ice cream category.
Magnum Vegan’s new velvety vegan ice cream recipe, made with soy, is well positioned to cater to these evolving consumer trends, offering retailers a significant opportunity to drive sales beyond the typical “Veganuary” spike. This is substantiated by 70 per cent of Veganuary participants stating that they would continue with substitutions following Veganuary.
“Magnum is committed to providing delicious products that support consumers’ vegan, vegetarian, or flexitarian lifestyles all year-round,” said Daniel Lythgo, Brand Manager Magnum UK at Unilever. “This new soy-based recipe not only delivers an exceptional taste experience but also presents a significant opportunity for retailers to help drive incremental ice cream sales.
“We constantly test and evolve our products to bring shoppers the most indulgent ice cream experiences. This is no different for our Vegan Almond stick, and testing with consumers found that they really enjoyed our new velvety vegan ice cream recipe.”
Unilever is the number one manufacturer of free-from ice cream, and so this new launch from Magnum is key to growing the segment, helping retailers cater to consumer demands to maximise ice cream sales.
RRP: 90ml Magnum Vegan Almond – £2.30
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