Magnum has unveiled an array of innovations to welcome in the new year and accelerate growth of the ice cream category. Capitalising on treat occasions, Magnum Double Starchaser and Sunlover are set to break ice cream records with a superior innovation including deliciously decadent flavours and eye-catching packaging. The brand is also expanding its mini and vegan ranges, with Magnum Mini Double Caramel Collection and Magnum Vegan Raspberry Swirl available now.
Ice cream sales grew strongly during the Covid pandemic with consistent year-on-year growth since, with sales up 22 per cent in 2022 versus 2019. There are currently 2.3 billion ice cream occasions in the UK, with Unilever targeting a bigger share of the snacks and dessert sector in 2023 with these products.
“Insight led innovation is vitally important to the ice cream category, creating a sense of excitement for shoppers and ensuring it remains relevant to evolving consumer trends and flavour profiles," said Jennifer Dyne, Head of Ice-Cream UK & Ireland, Unilever.
“Magnum remains the UK’s number one ice cream brand, because it continues to deliver superior products with high quality ingredients and unique, indulgent flavours. We are so excited to bring Magnum Double Starchaser and Sunlover to market this season – both products are truly outstanding and completely unique – exactly what you would expect from a category-leading brand like Magnum.
“In addition to this, we will continue to expand our vegan and our minis range with exciting new flavours. In order to create sustainable category growth, we need to continue to expand and deliver across formats and consumer needs – our vegan and mini ranges do just that by offering Magnum indulgence to new users and occasions. We’re confident that this triple line-up of new products will help retailers have a successful year in ice cream.”
Magnum Double Starchaser and Sunlover
Ice cream occasions have long evolved from being an occasional treat in the summer. Nowadays, more shoppers are choosing ice cream for an indulgent evening treat on the sofa. In fact, 40 per cent of ice cream is consumed in the day compared with 60 per cent in the evenings, which was the leading insight for the new Magnum Double flavours, with two indulgent varieties launched to transport people to a balmy summer’s day or a decadent evening treat.
Magnum Double Sunlover provides a refreshing treat for a hot summer’s day with coconut ice cream, paired with a tangy mango and passionfruit ice cream swirl. With a sumptuous layer of mango and passionfruit sauce, Magnum Double Sunlover is encased in delicious white cracking chocolate combined with crispy coconut pieces. Magnum Double Starchaser is perfect for the ultimate summer evening dessert, featuring a double swirled popcorn flavour ice cream and caramel ice cream, encased in a gooey caramel sauce, and coated in delicious cracking milk chocolate with crunchy caramelised corn pieces.
Magnum is backing the launch with its biggest marketing campaign to date kicking off in April and live throughout the key summer months, with the campaign tagline ‘Pleasure is always on’. This also features in-store activity and POS materials. Both editions will be available in multiple formats: sticks, minis and tubs.
Magnum Mini Caramel Collection
New for 2023, the Mini Double Caramel Multipack Collection pairs Magnum’s most successful NPD and fan favourite, Gold Caramel Billionaire, with their first-ever Caramel Almond product, the ultimate caramel treat for spontaneous mini moments of pleasure. The Mini Caramel Almond flavour offers velvety vanilla ice cream and gooey salted caramel sauce, encased in Magnum’s iconic classic cracking chocolate with crunchy caramelized almond inclusions.
Magnum Minis had a strong 2022 and is growing 8.3 per cent faster than the category. Its success has helped to extend the ‘ice cream season’ by bringing in sales during the shoulder months of March and October. With a shift in market dynamics towards minification amongst consumers, tied into the demand for more permissible snacking indulgence, Magnum Minis captured this growth space in the category.
To maximise this opportunity, Magnum Minis has refreshed its packaging for 2023, emphasising the premium credentials of the brand, supporting Minis stand-out on shelf, as well as including a new front of pack calorie call out.
“More shoppers are prioritizing health, so are looking for smaller versions of their favourite treats to control portions and calorie intake," said Dyne. "Magnum Minis are perfectly placed to meet these needs as people can indulge without the guilt, and it is why we’re investing in the brand and reinvigorating the pack designs.”
Magnum Vegan Raspberry Swirl
Launching in time for Veganuary but tapping into the increasing all-year-round demand for sweet plant-based options, Magnum is expanding its portfolio with the Vegan Raspberry Swirl. Containing a velvety raspberry ice cream with swirls of tangy raspberry sauce, dipped in signature cracking Magnum Vegan chocolate, Magnum Vegan Raspberry Swirl offers 100 per cent plant-based indulgence.
Utilising Magnum’s iconic packaging with additional plant-based cues, Unilever expect the product to support sales of its growing Magnum Vegan collection, which is growing 5.2 per cent ahead of the category.
The extension of the Magnum Vegan portfolio is the latest move as part of Unilever’s wider global Future Foods ambition launched globally with two key objectives: to help people transition towards healthier diets and work towards reducing the environmental impact of the global food chain. The ambition includes an annual global sales target of €1 billion from plant-based meat and dairy alternatives.
"We’re continuing to expand our plant-based range to give more consumers the choice to go vegan without compromising the indulgence they want from ice-cream,” Dyne concluded.
Premium vodka-based RTD brand Four Loko has released its new limited edition flavour, Black, which consists of a surprisingly green serve.
With notes of kiwi and an ABV of 8.4 per cent, Four Loko Black delivers a fresh and fruity blast to “excite the senses”, while the striking black and green can delivers high on-shelf visibility to help maximise sales and encourage shoppers to the fixture.
“With the festive season now upon us, this is the perfect time for consumers to get their hands on this limited edition release and embrace the season with an exciting new taste sensation,” said Clark McIlroy, Managing Director of Four Loko distributor Red Star Brands.
Four Loko Black is now available in 440ml cans, RRP £3.49, for a limited time only. Sales support focusing on the new ‘Party in a Can’ campaign includes a range of in-store POS material featuring shelf barkers, wobblers and digital aisle fins, as well as high-profile social media and influencer campaigns.
“We know that NPD drives consumer interest in the RTD category so we’re excited to add some more vibrant colour in the run-up to Christmas,” added McIlroy. “Dark Berry Burst launched in May 2024 and is now the number two fastest-selling SKU behind Four Loko White, so we have high hopes for Black.
“The fact that premium priced RTDs have grown faster than any other segment in the last two years means that there are some great opportunities out there for retailers to capitalise on this popularity.”
The launch of Four Loko Black is being supported by the “Party in a Can” campaign, designed to engage the brand’s target Gen Z audience through multiple platforms and social media channels. The campaign encourages consumers to share their #FourLokoMoments – authentic, fun experiences where Four Loko is part of the celebration. This user-generated content approach will help create organic brand ambassadors, showcasing real-life enjoyment of Four Loko and highlighting the spirit of #PartyInACan.
Selected entrants will have the chance to receive exclusive merchandise and become part of Four Loko’s brand story. To further support the launch, Four Loko has also partnered with Snappy Shopper in Scotland for Black Friday promotions, offering exclusive deals on For Loko Black during the festive season.
“The idea is to bring to life the brand’s authentic, bold positioning while driving deeper connections through social engagement,” added McIlroy. “This exciting campaign is anchored by out-of-home executions and influencer content that complement these consumer-driven stories.”
Four Loko’s premium vodka-based, caffeine-free RTDs are all available in 440ml cans. The launch of Four Loko Black brings the total range available to 10 flavours; other variants include Pink Melon, Dark Berry Burst, White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold and Tutti Frutti (all 8.4 per cent ABV).
The UK market has seen volumes up five per cent for nuts and 3.4 per cent for dried fruits as consumers become increasingly aware of the potentially negative impact of ultra-processed foods and seek out healthier baking and snacking options, including dried fruits and nuts.
Itac’s comprehensive range offers premium quality nuts and dried fruits ideal for home baking in the run-up to Christmas, and for those looking to take part in Veganuary in the new year. Available in large pack sizes from 350-900g, they not only make the perfect baking and cooking ingredient, they are also ideal for larger family snacking and entertaining.
From pistachios to walnuts, Brazil nuts to almonds and everything in between, the range can help drive sales by catering to consumers appetite for wholesome and natural products. Whilst their long shelf life and ambient storage make them convenient and easy to store.
“The next three months offer retailers a huge opportunity with consumers looking to create festive recipes in the run up to Christmas and often switching to a more health-focused, vegan outlook in January and beyond," said said Ricardo Miralles, Marketing Manager, Importaco Nuts. Our premium nuts and dried fruits are the very best quality and allow consumers to enjoy the natural magic of nuts and dried fruit. What’s more, they offer real versatility for consumers – elevating a whole host of dishes, both sweet and savoury – and, because of their long ambient shelf life, retailers are also able to ensure waste – and the associated cost – is minimised.”
Itac have teamed by with chef Thomas Leatherbarrow to create a range of recipes perfect for the winter season which can be views on the campaign website.
Itac’s extensive premium nuts and dried fruits range is available to purchase in the fresh produce section at Booker Wholesale.
Mangrove Global welcomes a range of Spanish spirits to its award-winning portfolio, as it takes on the UK distribution for Spanish spirits group, Osborne. Mangrove will add four brandies to its range along with a gin*.
Osborne, which is based in El Puerto de Santa Maria in the Cádiz region of Spain, represents the best of Spanish produce, including its stellar collection of Spanish spirits. Mangrove will take on the distribution of all spirits available in the UK, building on the foundations already completed by previous distributor.
“We’re committed to building a well-rounded and world-class portfolio of independent spirits – and welcoming outstanding Spanish brandies and Osborne’s unique Atlantic gin into the portfolio is a great moment for us," said Nick Gillett, Managing Director of Mangrove Global.
“Our portfolio features high-quality liquids that satisfy the discerning consumer and have a great back story too – Osborne’s collection of spirits fits the bill perfectly.”
Mangrove will distribute a selection of the award-winning Carlos 1 series of brandies, which are produced via traditional Spanish distilling techniques, using high quality grapes from the region, and aged in the unique climate of South-western Spain in their highly appreciated very old sherry casks. The range offers something luxurious and sippable at every price point, with each spirit showcasing the mastery of Spanish distilling.
As well as the Carlos 1 series, Mangrove will distribute Veterano Solera Reserva, an exceptional brandy for those who like a brandy-based old-fashioned as much as a sipping spirit. And into a different category, Mangrove will also distribute Nordes Atlantic Galician Gin - which brings UK drinkers a refreshing and somewhat Spanish twist on our beloved spirit.
“This agreement is part of the company's international development, which plans to build Osborne brands in our strategic markets," said said Maarten Van Dam, Western Europe Area Director at Osborne. "We are very satisfied and excited, since we share many values with Mangrove, and we will be able to bring to the UK market a selection of our spirit´s portfolio and continue advancing in our purpose of being ambassadors of the best Spanish gastronomy."
In 1772, James Duff and Jean Haurie, two of the biggest names in the history of sherry, founded a company which Thomas Osborne Mann would later join as a partner. A distinguished merchant and winemaker, he grew and developed the business, a task continued by his widower Aurora Böhl de Faber y Ruiz de Larrea and gain sole ownership in 1857.
Today, 250 years later, Osborne continues to be a family saga and business venture guided by a vision: to be a leading international ambassador of Spanish food and beverages.
* Mangrove takes on distribution for the following spirits: Carlos I Gran Reserva – an aromatic brandy that’s great for mixing; Carlos 1 Gran Reserva Pedro Ximenez – a chewy brandy with notes of caramelised oak and black liquorice; Carlos I Imperial Gran Reserva XO – a mahogany coloured brandy that’s silky with nutty flavours; Veterano Solera Reserva – a brandy with a deliciously unique flavour that’s ideal in an old-fashioned, and the drinkable Nordes Atlantic Galician Gin with its delicious notes of fruits, white flowers, and herbs.
Hot on the heels of the launch of Mud House Sauvignon Blanc in Mini Box format, Accolade Wines is continuing to diversify and is expanding its mini-boxed wine portfolio with the addition of fan-favourite wine: Jam Shed Shiraz – guaranteed to stay fresh for up to six weeks.
Known for its rich, bold and jammy flavour profile, the Jam Shed Shiraz Mini Box is widely available across grocery and retail channels. A key benefit of boxed wine is that its freshness and quality is preserved for up to six weeks after opening, so consumers can savour the wine at their own pace or share with friends over multiple occasions. Delivering a 26 per cent overall size reduction and a 13.6 per cent cardboard by weight reduction compared to Accolade’s previous 1.5L format, this innovation sets a new standard across the category, proving it’s possible to prioritise convenience and sustainability, without compromising on taste.
The Jam Shed Shiraz Mini Box features similar functional, clear messaging that educates and engages consumers at the point of sale, such as on-pack distinct flavour cues, designed to enhance brand recognition and make it easier for shoppers to navigate. Whilst, retailers can benefit from enhanced efficiency, with the design allowing for 12.7 per cent more wine per pallet compared to Accolade’s previous 1.5L boxes.
The launch comes off the back of new research conducted by Accolade Wines, that has explored consumer’s evolving attitudes towards alternative wine packaging. The research identifies significant barriers to broader adoption, including the generational divide in the acceptance and preference for alternative wine packaging. The research also highlights the need for innovation in boxed wine design and messaging.
“With the festive season just around the corner, the launch of the Jam Shed Shiraz Mini Box couldn’t be timelier," said Lucy Ramsay, Head of Portfolio, Innovation and Sustainability - Europe, at Accolade Wines, "It’s ideal for social, holiday gatherings, making it easy to share a delicious, quality wine with friends and family. Plus, its guaranteed freshness for up to six weeks after opening means that consumers can savour the taste of Christmas long after the festivities have ended.
“There’s still a big job to be done in terms of educating consumers about the benefits of alternative wine packaging and breaking down long-standing stigma, but Accolade Wines is entirely committed to driving this change through the launch of our new Mini Boxes, including Jam Shed and the recently launched Mud House Sauvignon Blanc”.
Nestlé and Formula 1 announced a worldwide partnership, making KitKat the official chocolate bar of Formula 1.
This multi-year collaboration is Nestlé's largest global brand partnership to date, signaling the ambition to reach a wider audience and achieve a higher rate of global growth.
With an estimated fanbase of 700 million fans worldwide, F1 is growing in popularity including with a younger and more diverse audience. The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of F1. It will then expand across the world throughout 2026.
F1 enthusiasts can look forward to consumer activations, promotional prizes (such as tickets and merchandise) and immersive fan zones at select Grands Prix, with trackside branding, and cheerful, light-hearted content.
"Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially among younger adults," said Bernard Meunier, head of strategic business units and marketing and sales at Nestlé.
"With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break. We’re excited to bring our signature sense of fun to this thrilling sport and to create memorable experiences for fans around the world."
Emily Prazer, chief commercial officer at Formula 1, said: "We’re delighted to have such a globally recognised and fun brand as KitKat joining us as a partner. They’re universally loved and we can’t wait to see the fantastic experiences they’ll be bringing to our fans at the track and the new audiences they’ll introduce to the sport."