Tell us about Tayto – where it started and where it wants to go.
Founded in 1956, we are the largest British-owned snack manufacturer and also remain proudly family-owned. In recent years, the business has successfully acquired a number of brands including the leading pork scratching brands – Mr Porky and Midland Snacks. We also own Golden Wonder, which is currently celebrating its 75th anniversary, tracing its roots back to Edinburgh in 1947. With such a stable of much-loved brands, Tayto continues to be at the forefront of the snacking world with our incredibly broad range of products, and so will continue to strive towards our ambition of having “Snacking Sorted”.
You said recently that Sharing snacks are driving the market as we continue watching Netflix or have friends round – do you think that as the summer comes on, and the pandemic recedes into memory, that is set to change?
We anticipate Sharing snacks to continue to lead the way over the coming months as people enjoy catching up with friends and family after so long. Snacks are at the heart of social events and we have already seen this with an uplift in sales over the Jubilee celebrations. Let’s hope the British summer delivers some great weather so we can enjoy BBQs and picnics with our favourite snacks!
They warn us of recession, and if so, what will be the role of PMPs and how is the margin loss divided up? Is it price – or pack size – or both, that is affected by relentlessly rising costs?
PMPs are a proven way of independent retailers demonstrating value to an increasingly cost-conscious shopper – and should remain a key part of a retailer’s snacks offering. Maintaining the status quo is impossible in the face of unprecedented inflation in raw materials but Tayto is committed to ensuring that we continue to deliver market-leading margins to our loyal retailers who have supported us over the years. Our response is being led by understanding consumers’ attitudes and will be tailored to each product – with increases in PMP for some ranges, and weight reductions for others where our research shows that the price-point is more important to consumers than the pack size.
How will HFSS affect your business and what plans do you have to deal with (and even take advantage) of it?
Taste is the main reason for purchasing snacks, and so, healthier snacks have a credibility challenge – as many consumers don’t believe that they will taste as good. Snacks have to be “worth the calories”. For snacks, reducing fat and salt to meet the HFSS guidelines often means compromising too much on taste – and consumers will vote with their feet. Golden Wonder is famous for its flavours and so, we will only launch healthier products if they still deliver our “more punch per crunch”. Through recipe innovation we have overcome this challenge and created Ringos Puffs – a non-HFSS product that doesn’t compromise on taste and that enables retailers to stock Puffs anywhere in-store, given the location restrictions will go ahead as planned this October.
The one-year delay to multi-buy restrictions enables us to continue working on reformulating our Fun Snacks range (that includes Tangy Toms and Spicy Bikers), to become HFSS-compliant and still maintain the highly successful multi-buy offer that has helped it outperform the market.
Golden Wonder is still going strong at 75, Tayto’s (b.1954) stand-out packaging is striking and affecting, and Mr Porky is everywhere – these are all traditionally-inflected products, great names and great heritage with a distinct British identity. Is that how you see your brands, and how are you going to make the most of what has been called your “retro range”?
The rich history of our brands mean that we have been part of people’s lives as they have grown up. Brits have a unique passion for their snacks – and we are proud to make some uniquely British products (such as pork scratchings) and being at the forefront of innovation (such as launching Cheese & Onion 60 years ago).
We are delighted to have very loyal consumers who regularly tell us how much they love our distinctive flavours and products. That’s why we gave them the chance to celebrate Golden Wonder’s 75th birthday by voting to bring back their favourite flavours – Chip Shop Curry and Beef & Onion. The response to this has been fantastic and we’re now seriously considering bringing them back into the range permanently, given how much love they have received (and how many packs are selling!)
Pork scratchings are uniquely British pub snack. You have the two leading brands of Mr Porky and Midland Snacks:, what is so special about them and how can independent retailers take advantage of these products?
Scratchings have been voted Britain’s favourite pub snack. Most people are surprised to hear that more scratchings are sold in shops than in pubs, so any retailer not stocking pork snacks is really missing out – especially as they deliver great margins as they are VAT-free! The unique salty crunch of a scratching goes perfectly with a beer (and many other drinks) and so siting them next to BWS is the best way to capture incremental sales when people are picking up drinks. This is why we’ve developed a range of formats for our best-selling products, including clipstrips and pubcards to make it easy for retailers to site scratchings with snacks, BWS or at tills.
Mr Porky is the No.1 Brand (with the best-selling Original Scratchings in its distinctive gold packaging) but also capable of attracting new consumers with innovative products such as Crispy Strips – a less “hardcore” snack with all the taste of a scratching but with a lighter bite.
For the ultimate in traditional scratchings, Midland Snacks is a must-stock item. With its Great Taste Award-winning recipe and pub-style packaging, it’s the perfect way for consumers to enjoy that pub taste at home.
NPD: what are your plans, what are your products? Puffs and Ringos Fire are intriguing – please tell us where the inspiration came from, who the target market is, and what you expect from them.
Ringos of Fire (Spicy Thai) is the latest flavour of our best-selling Ringos brand, which was inspired by consumers’ continued interest in spicy flavours. It complements the current core range of Cheese & Onion, Salt & Vinegar and Sour Cream & Onion. Initial sales have exceeded our expectations, as it clearly brings excitement to both the brand and the category.
Ringos Puffs was all about creating a non-HFSS product that didn’t compromise on taste. We’re not marketing it as “healthier” as consumers are more interested in taste than health – and HFSS is a trade not consumer issue. Early sales are saying that we got this right with people picking it up another great-tasting Golden Wonder snack – not because they believe it is healthy!
As with the entire Ringos range, both Ringos of Fire and Ringos Puffs have less than 100 calories per serving which makes them perfect for those looking for a little treat. And by delivering Golden Wonder’s legendary “more punch per crunch” they will not disappoint.
What is your relationship to the Convenience channel compared to others, and what are Tayto’s plans to increase sales across independent retailers?
Tayto has a long history of working with the independent sector and we have tailored our ranges to deliver market-leading trade margins alongside great consumer value. This has resulted in us significantly over-trading in the Convenience channel and hence have a dedicated team to support wholesalers and retailers maximizing their snack sales. Our unique range of brands from Golden Wonder to Mr Porky, and our focus on this channel, are why we aspire to help you get “Snacking Sorted”!
As a snacks business, what do you see as the biggest problems coming up in the next, say, five years – and the biggest opportunities?
Our industry faces big challenges as we continue to respond to its biggest shake-up – in the shape of HFSS restrictions – and manage the new challenge of inflation and how the cost-of-living crisis, which will affect consumer behaviour. As ever, businesses that respond quickly and stay close to consumers’ sentiments will succeed, which is why Tayto focuses so much on understanding the key market drivers. Despite all the change to come, we will continue to focus on what has made brands such as Golden Wonder and Mr Porky so successful – a relentless desire to create great-tasting snacks that offer excellent consumer value whilst providing our loyal independent retailers some of the best margins available.
Can you give our readers any merchandising advice to enable them to sell more Tayto Group products?
Understanding shopper missions is key when merchandising snacks. Ensure that you have a good shelf display covering the key categories highlighted above as this becomes customers’ “go-to” place in-store for snacks. Additionally, ensure that you are picking up incremental sales by also merchandising snacks with products typically bought at the same time – BWS and confectionery. For these extra locations, make use of the formats available – such as clipstrips for pork scratchings that can be hung on a BWS fixture without taking up precious floor or shelf space.
Chili and hot spiciness has taken the country by storm (cf. Ringos Fire), but what do you think the next big taste sensation might be?
Hot and spicy still has a lot of scope for growth but we will see the flavours becoming more sophisticated, with a more complex taste profile rather than just heat. Ringos of Fire is at the forefront of this shift, and we have other products under development that will continue this evolution.
As consumers face pressure on finances, we expect to see two taste trends emerge – seeking comfort in traditional British favourites and a desire to escape by trying new, more exotic tastes from far-flung countries. The focus on British favourites will create more interest in products such as pork scratchings and flavours such as Golden Wonder’s Chip Shop Curry. Meanwhile we will see “restaurant” flavours such as Peri-Peri and Gochujang start to appear in more snacks to entice those seeking a new flavour experience.
As industry leaders is cash handling, Volumatic has long supported the use of cash and the importance of maintaining access to cash for both consumers and businesses. The company recognises the importance of the new set of rules created by the Financial Conduct Authority (FCA) two months ago, to safeguard access to cash for businesses and consumers across the UK.
Since introduction, the new rules are intended to ensure that individuals and businesses who rely on cash can continue to access it and the outcome has already sparked the creation of 15 new banking hubs across the UK, including one in Scotland, with many more to follow.
These hubs provide shared spaces for consumers to access basic services, such as depositing and withdrawing cash, and are being embraced by businesses keen to support the use of cash, who have been struggling in recent years due to the flurry of bank closures across the UK.
With this in mind, Volumatic welcomes the increase in banking hubs and other facilities but recommends businesses go one step further to make things even easier.
“We have known for some time that more and more people are using cash again on a daily basis and so it’s great that access to cash is being protected by the FCA, something that we and others in the industry have been campaigning for, for a long time,” said Volumatic’s Sales & Marketing Director Mike Severs. “Both businesses and consumers need to have easy and local access to cash, and these new rules ensure cash usage continues to rise and will encourage more businesses to realise that cash is still an important and valid payment method.”
With time being of the essence for most businesses, making a journey to the nearest bank, banking hub or Post Office isn’t always possible on a daily basis, plus there is the obvious security risk to both the money and the individual taking it to consider.
Volumatic offers integration with the G4S CASH360 integration
Volumatic’s partnership with G4S, announced back in April 2024, means every business dealing in cash anywhere in the UK can have access to a fully managed solution. This will be especially relevant to those who currently have to walk or travel a distance to a bank or PO to deposit their cash.
Severs adds: “Although having more banking facilities is fantastic news, Volumatic can help businesses even more by bringing the bank to them through an investment in technology like the CCi that can offer integration with the G4S CASH360 solution. Together, we make daily cash processing faster, safer, and more secure and the combination of solutions will save businesses time and money for years to come, making it a truly worthwhile investment.“
Volumatic offers a range of cash handling solutions, with their most advanced device being the CounterCache intelligent (CCi). This all-in-one solution validates, counts and stores cash securely at POS, with UK banks currently processing over 2.5 million CCi pouches each year. When coupled with the upgraded CashView Enterprise cash management software and its suite of intelligent apps, the Volumatic CCi can offer a full end-to-end cash management solution – and now goes one step further.
It does this by providing web service integration with other third-party applications such as the CASH360 cash management system, provided by the foremost UK provider of cash security, G4S Cash Solutions (UK).
“Ultimately, only time will tell how successful the FCA’s new rules will prove. In the short amount of time the new legislation has been in place, the signs are already looking good, and coupled with the new technology we offer, it is a good thing for businesses and consumers alike in the ongoing fight for access to cash and more efficient cash processing,” concludes Severs.
Retail technology company Jisp has launched an NPD service as part of its new Direct to Retailer business unit.
The new NPD service will allow brands to launch or trial new products in a guaranteed number of convenience store locations, with on the ground review of execution by Jisp’s retail growth manager team, and performance data and insights deliverable through its scanning technology and back-office systems.
Brands will also be able to draw on retailer and consumer feedback on the product and its performance thanks to Jisp’s significant resource in user communication, with over 1,000 retailers and more than 100,000 registered shoppers.
Brands can set the parameters of the NPD activity delivered through Jisp’s new service, selecting the duration of the campaign, the number of stores to launch into and even the geographic spread or demographic make-up of the stores included.
Product merchandising and promotional execution in store is monitored by the Jisp RGM team and full reporting is available to help brands better understand the success of their new product and shape future promotional strategy.
This robust data and insight set means that Jisp can not only provide a reliable view of what is selling in stores, but through its scanning technology can also indicate who is buying the product, when, where and why.
Alex Rimmer
“As part of our recent strategic review and restructure, we identified five key pillars of growth, or business units through which to drive new business,” said Alex Rimmer, director of marketing & communication at Jisp.
“Our existing core business already provided us the means to develop new services efficiently and through discussions with major brands, retailers, wholesalers and industry authorities, we identified a need for guaranteed implementation and execution of NPD in the convenience sector.”
Compliance is further assured using Jisp’s Scan & Save scanning technology along with a retailer reward scheme which pays stores for their participation and commitment to the process.
With 1,000 stores already registered with Jisp, the company is in talks with other businesses about opening the new NPD service to their stores given the benefits of securing NPD and reward for execution.
“This is a Win-Win for the sector,” added Alex Rimmer. “Brands can create a bespoke NPD launch campaign with a guarantee that their product will be instore, on shelf and correctly merchandised and promoted, receiving actionable data and insight to shape future strategy. Retailers secure access to NPD, support in merchandising it and reward for taking part, while customers find more local touch points where NPD from their favourite brands are available.”
With this new service promising to be such a valuable asset to the market, retailers and brands are encouraged to contact Jisp to capitalise on the opportunities.
Tesco is slashing the price of more than 222 own-brand and branded products in its Express convenience stores.
Essentials including milk, bread, pasta and coffee are included in the lines which have been reduced in price by an average of more than 10 per cent at Tesco Express stores. The retail giant has made more than 2,800 price cuts across stores in recent months. With 2,048 of convenience stores at the end of the 2023-24 financial year, Tesco aims to benefit hundreds of thousands of customers from the cheaper deals.
The firm said the move comes in the wake of more than 2,800 price cuts made by the chain across its stores in recent months. From Wednesday, customers will pay £1.45 for a four-pint bottle of milk at their local Tesco Express store (down from £1.55) and a Tesco Toastie White Thick White Loaf is also 10p cheaper at 75p.
There are even bigger savings on Tesco Chicken Breast Portions (300g), which have dropped in price by 25p to just £2.25 and a 200g jar of Tesco Gold Instant Coffee now also costs 25p less at just £2.25. Among the branded products with price cuts are Warburtons White Sliced Sandwich Rolls, with the price of a six-pack cut by 10p to just £1.20 and Domestos Original Bleach 750ml, which is now just £1.19 in Express stores after an 11p price cut.
Tesco CEO Ken Murphy said, “Today’s round of price cuts on more than 200 lines in our Express stores underlines our commitment to offering great value to Tesco customers.
"Whether you are picking up coffee and milk for the office or a loaf of bread and a tin of soup on the way home, our Express stores offer both convenience and great value.”
This comes a week after One Stop, the convenience store chain owned by Tesco, has reported a surge in sales to nearly £1.3bn during its latest financial year. The Walsall-based company posted a revenue of £1.29bn for the 12 months to 24 February, 2024, an increase from the previous year's £1.17bn. Over the course of the year, the number of stores directly operated by One Stop increased from 712 to 733, while its franchised locations also grew from 291 to 317.
1. One in five people who have successfully quit smoking in England currently vape, with an estimated 2.2 million individuals using e-cigarettes as a smoking cessation tool.
2. The increase in vaping among ex-smokers is largely driven by the use of e-cigarettes in quit attempts, with a rise in vaping uptake among people who had previously quit smoking for many years before taking up vaping.
3. While vaping may be a less harmful option compared to smoking, there are concerns about the potential long-term implications of vaping on relapse risk and nicotine addiction. Further research is needed to assess the impact of vaping on smoking cessation outcomes.
ABOUT one in five people who have stopped smoking for more than a year in England currently vape, equivalent to 2.2 million people, according to a new study led by UCL researchers.
The study, published in the journal BMC Medicine and funded by Cancer Research UK, found that this increased prevalence was largely driven by greater use of e-cigarettes in attempts to quit smoking.
However, the researchers also found a rise in vaping uptake among people who had already stopped smoking, with an estimated one in 10 ex-smokers who vape having quit smoking prior to 2011, when e-cigarettes started to become popular. Some of those smokers had quit for many years before taking up vaping.
The study looked at survey data collected between October 2013 and May 2024 from 54,251 adults (18 and over) in England who reported they had stopped smoking or had tried to stop smoking.
“The general increase in vaping among ex-smokers is in line with what we might expect, given the increasing use of e-cigarettes in quit attempts. NHS guidance is that people should not rush to stop vaping after quitting smoking, but to reduce gradually to minimise the risk of relapse,” lead author Dr Sarah Jackson, of the UCL Institute of Epidemiology & Health Care, said.
“Previous studies have shown that a substantial proportion of people who quit smoking with the support of an e-cigarette continue to vape for many months or years after their successful quit attempt.
“However, it is a concern to see an increase in vaping among people who had previously abstained from nicotine for many years. If people in this group might otherwise have relapsed to smoking, vaping is the much less harmful option, but if relapse would not have occurred, they are exposing themselves to more risk than not smoking or vaping.”
For the study, researchers used data from the Smoking Toolkit Study, an ongoing survey that interviews a different representative sample of adults in England each month.
The team found that one in 50 people in England who had quit smoking more than a year earlier reported vaping in 2013, rising steadily to one in 10 by the end of 2017. This figure remained stable for several years and then increased sharply from 2021, when disposable e-cigarettes became popular, reaching one in five in 2024 (estimated as 2.2 million people).
The researchers found, at the same time, an increase in the use of e-cigarettes in quit attempts. In 2013, e-cigarettes were used in 27 per cent of quit attempts, while in 2024 they were used in 41 per cent of them.
Senior author Professor Lion Shahab, of UCL Institute of Epidemiology & Health Care, said: “The implications of these findings are currently unclear. Vaping long term may increase ex-smokers’ relapse risk due to its behavioural similarity to smoking and through maintaining (or reigniting) nicotine addiction. Alternatively, it might reduce the risk of relapse, allowing people to satisfy nicotine cravings through e-cigarettes instead of seeking out uniquely harmful cigarettes. Further longitudinal studies are needed to assess which of these options is more likely.”
Independent retailers association Bira has held a meeting with members of the Treasury team to discuss concerns following its robust response to the Government’s recent Budget announcement.
The Budget, labelled by Bira as "devastating" for independent retailers, was met with widespread indignation from Bira members.
Andrew Goodacre, CEO of Bira, said: “Thank you to all the members who have shared their thoughts on the impact of the budget. Based on this feedback, Bira has been robust in its response and judgement of the budget, especially where it is hurting the medium sized independents by as much as an extra cost of £200K per annum.
“We have also held a meeting with members of the Treasury team to discuss our concerns. Whilst there were no indications that any changes would be made, our concerns were listened to.
“We also discussed the proposed reform to business rates which is due to be in place for April 2026. It was clear from the meeting that Bira will be fully involved with this reform.”
Bira, representing over 6,000 independent retailers across the UK, earlier stated that the reduction in business rates relief from 75 per cent to 40 per cent (capped at £110k) from April 2025 will more than double costs for many retailers.
As a post-budget reaction, Goodacre said on Oct 30, "This is without doubt the worst Budget for independent retailers I have seen in my time representing the sector. The government's actions today show complete disregard for the thousands of hard-working shop owners who form the backbone of our high streets.
"Small retailers, who have already endured years of challenging trading conditions, now face a perfect storm of crippling cost increases. Their business rates will more than double as relief drops from 75 per cent to 40 per cent, while they're hit simultaneously with employer National Insurance rising to 15 per cent and a lower threshold of £5,000, down from £9,100. Add to this the minimum wage increase to £12.21, and many of our members are telling us they simply cannot survive this onslaught."