Manchester Drinks Company: stock up on super Shuda range for summer

Manchester Drinks Company is urging retailers to stock up on its Shuda range of ready-to-drink products in time for summer.

The leader in the ready-to-drink sector encourages retailers to take advantage of growing categories within the alcoholic mixes and frozen pouches sectors that are certain to prove popular amongst consumers.

Described as flavour alcoholic mixes, the new Shuda cocktails range features four flavours- Apple Sour, Cherry Sour, Blueberry Sour and Strawberries & Cream- which are perfect for enjoying straight over ice, with a mixer or as part of a cocktail.

The brightly packaged range is now available with a RRP £8.99 per 700ml bottle, 15 per cent ABV.

The north-west drinks manufacturer’s Shuda frozen pouches would also be a lucrative addition to retailers’ portfolio.

The limited-edition product features flavours including Strawberry Daiquiri and Pina Colada, as well as the cranberry and peach tasting Woo Woo and the highly anticipated orange, cranberry and peach flavour, On The Beach, all available with a RRP £1 per 250ml pouch, four per cent ABV.

The company is also introducing two new flavours to the range: Passionfruit Martini and Raspberry Mojito, RRP £1 per 250ml pouch, four per cent ABV.

“Bringing new products and flavours to market is what drives us," said Richard Benjamin, company founder. "Our Shuda range is extremely popular, and we felt it was time to introduce exciting new flavours and urge retailers to stock up on.

“Our Shuda alcoholic mixes and frozen pouches come in a variety of flavours so are ideal for retailers looking to appeal to a wide selection of customers this summer. The products are perfect to include in a seasonal summer drink display at POS.

“The warmer weather is the perfect time for drinks creators to highlight their summer offering, and we’re delighted to be able to innovate our extensive Shuda range ahead of summer.”