Spirits distributor Mangrove Global has today announced an agreement with Cincoro Tequila, an award-winning portfolio of luxury tequilas to be the distributor in the UK. This expansion by Cincoro into the British market comes at the perfect time as tequila is the fastest-growing spirits category in the UK, growing by 9.1 per cent at the end of 2023.
Cincoro Tequila was launched in 2019 by five NBA legends: Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, and Michael Jordan. In nearly five years, Cincoro has won over 29 awards in accredited spirits competitions and is continuing to create the gold standard for greatness in tequila
“Interest in tequila in the UK continues to grow at pace, particularly at the premium end of the market, with a focus on quality, pure flavours, sustainable practices and an engaging backstory," said Mangrove Global MD Nick Gillett. "We are delighted to welcome multi-award winning Cincoro Tequila to Mangrove Global in the UK. Backed by global sporting legends, the brand offers five ultra-smooth expressions all uniquely using 100% Blue Weber Agave from both highland and lowland appellations of Jalisco, and embraces UK consumer trend to sip, savour and share.”
The Cincoro Founders spent nearly three years creating Cincoro Tequila and in the process, they created and tasted over 1,000 different tequilas before perfecting the award winning Cincoro taste profile. Cincoro is meticulously crafted using only high quality, mature Blue Weber agaves, hand selected from both the Highlands and Lowlands of Jalisco. All the brand's tequilas begin as Cincoro Blanco and are then aged in Tennessee whiskey barrels.
Cincoro Managing Director – International, Quentin Job said, “Mangrove Global is a leader in super premium spirits in the UK market and we’re thrilled to partner with them to bring Cincoro’s smooth and delicious tequila to discerning British drinkers. From the agave fields to the bottle design, greatness is woven into every aspect of the Cincoro experience and our collaboration with Mangrove Global ensures that Cincoro will be sipped and savoured by locals and international tourists visiting the UK.”
Cincoro Tequila recently announced Team Cincoro, a legendary line up of sports and business titans to the Cincoro family. The newly minted co-owners include heavy hitters like 23-time Grand Slam Champion Serena Williams, MLB Hall of Famer Derek Jeter, Major champions Dustin Johnson and Keegan Bradley, DraftKings Inc. co-founders Jason Robins, Matt Kalish and Paul Liberman among other prominent investors.
Leading sparkling flavoured water brand Rubicon Spring is set to shake up the functional water game in 2025 with the launch of its new Rubicon Spring Vits still range, hitting shelves in March.
Crafted with refreshing spring water, real fruit juice, and natural flavours, the product is available in three variants: Black Cherry Pomegranate, Mango Passion, and Strawberry Watermelon, all delivering a burst of essential vitamins to boost energy and immunity.
“78 per cent of shoppers are still choosing drinks for enjoyment, but aiming to drink more water. Taste remains the top driver but 69 per cent are interested in added benefits such as energy and immunity,” Lisa McKenna, head of brand for Rubicon, said.
“We know consumers want to make smarter soft drink choices without compromising on taste so offering a great tasting product with added health benefits will bring more consumers into the functional water category.
“There is a perfect gap in the market for a trusted and established brand like Rubicon Spring to boost this category and help retailers tap into its full potential. Rubicon Spring has more than three times the brand awareness of the leading functional water brand and the new Spring Vits range contains 100 per cent of the consumer’s recommended daily vitamin intake of a multivitamin blend, which is unlike any other brand on the market, as well as being full of the tasty fruit flavours that Rubicon is known for.”
From 11 March, Rubicon Spring sparkling flavoured water is set to disrupt the functional water category with its brand-new Rubicon Spring Vits still range.
Available in plain and £1.29 PMP options, Rubicon Spring Vits is launching in three flavours: Black Cherry Pomegranate, Mango Passion and Strawberry Watermelon. Packed with essential vitamins to support energy and immunity and made with spring water, fruit juice and natural flavours, each format is just 15 calories and fully HFSS compliant.
“78 per cent of shoppers are still choosing drinks for enjoyment, but aiming to drink more water," said Lisa McKenna, Head of Brand for Rubicon. "Taste remains the top driver but 69 per cent are interested in added benefits such as energy and immunity.
“We know consumers want to make smarter soft drink choices without compromising on taste so offering a great tasting product with added health benefits will bring more consumers into the functional water category.
“There is a perfect gap in the market for a trusted and established brand like Rubicon Spring to boost this category and help retailers tap into its full potential. Rubicon Spring has more than three times the brand awareness of the leading functional water brand and the new Spring Vits range contains 100 per cent of the consumer’s recommended daily vitamin intake of a multivitamin blend, which is unlike any other brand on the market, as well as being full of the tasty fruit flavours that Rubicon is known for.”
The launch will be backed by £2 million brand investment to drive trial and awareness including national out of home advertising, social media and sampling.
In consumer testing, 78 per cent of shoppers said they would buy, so retailers can maximise their sales by using Rubicon's vibrant, attention-grabbing PoS materials to create in-store theatre, ensuring that shoppers can’t miss them on shelf. Stock in the chiller next to your other flavoured water brands as this is where shoppers will look for them.
Scandinavian Tobacco Group UK has announced the launch of Signature Action Mix cigarillos, which are available to retailers now.
Signature Action Mix cigarillos contain two capsules combining the flavours of Berry and Mint in ten-packs with an RRP of just £5.85 which is lower than competitor brands, but still with an attractive margin for retailers. The new Action Mix cigarillos will be a key focus for STG UK’s growing sales force, who will be targeting over 10,000 convenience stores in the coming months to talk to them about the launch, as well as offering them branded merchandise. There will also be promotions in the wholesale channel of both Action and Action Mix, as well as a significant trade comms campaign to support the launch, too.
The Cigarillo category only started five years ago in the UK and is now worth nearly £150m in annual sales, accounting for over 56 per cent of all cigar volume. STG UK launched the original Signature Action brand in the same year, with sales now really taking off, growing by over 50 per cent year on year.
“We know many adult smokers continue to look for features they used to enjoy with cigarettes such as flavour, click filters and smaller pack sizes, so these new Signature Action Mix cigarillos should really hit the spot," said STG’s UK Head of Marketing, Prianka Jhingan. "The continued positive performance of the cigarillos category is showing no sign of slowing, so we’d urge retailers to get behind this exciting launch and enjoy those profitable sales.”
STG UK announced today the launch of two new flavours to join their XQS nicotine pouch brand portfolio. Black Cherry and Citrus Cooling are the new arrivals, both of which are available to retailers now.
Black Cherry is a real standout flavour, offering "the rich, deep taste of dark cherries, which is unique, memorable and not commonly found in other nicotine pouches". Citrus Cooling on the other hand, offers a citrus flavour with a cooling effect, "perfectly blending tart citrus with minty freshness to create a well-balanced and energizing experience". Both new flavours contain 8mg of nicotine per pouch and have an RRP of just £5.50, in keeping with the rest of the XQS portfolio.
XQS was launched in May last year in four flavours, and a variety of strengths, competitively priced and with an attractive margin for retailers. Following a huge summer activation plan and some great display units in-store to showcase the product, it has got off to a flying start, becoming the fastest growing nicotine pouch brand in the second half of 2024 and with one million cans already in market.
“We’re thrilled with XQS’s performance nine months on since launch and are delighted to launch these two new additions to the portfolio," said STG’s UK Head of Marketing, Prianka Jhingan. "We know pouch users are motivated by great flavours, and they won’t be disappointed when they try Black Cherry as a refreshing alternative for those seeking a fruit-forward option and Citrus Cooling as a great choice for those seeking a crisp, clean taste with a lasting cool effect. There’s going to be much more news to come from XQS this year too, so watch this space as we continue our mission to drive category growth with great flavours and competitive prices.”
Leading frozen pizza brand Goodfella’s has announced its new partnership with the Irish Rugby Football Union as an Official Sponsor of the Irish Women’s Rugby Team.
This alliance marks Goodfella’s first major sporting partnership, and comes at an exciting time for Irish Rugby as they celebrate the 150th anniversary and gear up for a high profile tournament agenda in 2025.
Starting January 2025, the Goodfella’s sponsorship will focus on promoting values of unity, camaraderie, and the joy of sharing great moments with friends and family. The brand aims to highlight its commitment to supporting Irish culture; helping raise the profile of women’s sport and celebrating the success and potential of the Irish women’s rugby programme.
“Women’s rugby in Ireland has been growing at an incredible pace, and there’s never been a more exciting time to be involved,” John McCarthy, country manager of Birds Eye Ireland – of which Goodfella’s is a part of – commented.
“Goodfella’s believes that rugby, like pizza, is all about sharing, enjoyment, and celebrating moments with others, bringing people together over great food and good times. The Irish Women’s Rugby team embodies dedication, teamwork and resilience and we're incredibly excited to support them on their journey and to be part of their story.”
The announcement comes at a time of significant transformation for Goodfella’s, which has recently undergone a major brand redesign, with fresh new packaging, a renewed commitment to quality and nutrition, and bold plans for 2025.
As part of the new partnership, Goodfellas will provide supporters and fans with exciting opportunities to engage with the Irish Women’s Rugby team in the lead-up and during the Guinness Women’s Six Nations and tournaments throughout 2025.