Mars Chocolate Drinks & Treats is set to add some fun and colour to the cookie aisle with the launch of new Cookies with Chocolate M&M’S minis.
The cookie launch comes straight on the back of M&M’S minis confectionery launch, which is being supported by a marketing investment of £2.8 million. Each cookie is packed with M&M’S minis, ensuring every bite is full of crunch, chocolate and colour.
Currently more than 63 per cent of big cookies are purchased by Empty Nesters and Retired consumers, whereas purchasers of M&M’S confectionery are considerably younger with almost 60% being purchased by young families or older dependents.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats says, “We anticipate that the launch of Cookies with Chocolate M&M’S minis will attract a new younger shopper to the cookie aisle.
“We believe that we have an enticing consumer proposition, with M&M’S being the biggest chocolate brand globally, a fantastic tasting product and eye-catching packing.”
Cookies with M&M’S minis are available now in both a grocery (180g) and convenience PMP pack (144g). RRP £1.90 and £1.99 respectively.
