Skip to content
Search
AI Powered
Latest Stories

Mars Petcare announces winners of Comedy Pet Photo Awards

Mars Petcare has announced the winners of its Comedy Pet Photo Awards, a competition to raise awareness of homeless pets in the UK.

Elke Vogelsang with her funny shot of Noodles entitled “Guard Dog on Duty” has won the top prize of Comedy Pet Photographer of the Year 2020 award. Noodles, a Galgo Espanol mix breed, also won the Dog category award.


“It's wonderful to be associated with something that makes people happy. This dog definitely is a mood-lifter. Happy to share her funny, gorgeous face with the world,” Vogelsang commented on the award.

Noodles was found in a kill shelter in Spain where she had been abandoned at the end of the hunting season. Vogelsang was determined to rescue her and “fell in love with her gorgeous face and funny ears immediately.”

Now living in Germany, Noodles is a very important member of the Vogelsang family, along with two other rescue dogs.

The photography competition is now in its second year and was created by the founders of the populae Comedy Wildlife Photography Awards, Paul Joynson-Hicks and Tom Sullam.

The partnership is also raising much needed funds for pet welfare by donating 10 per cent of the sponsorship fee and 10 per cent of all entry fees to national pet charity Blue Cross.

“The benefits of having a pet in the home have never been clearer, and we have loved seeing so many pet lovers sharing their amazing images. We're delighted to be partnering with Blue Cross and in addition to the funds we are raising, we hope the competition will raise much needed awareness for homeless pets in the UK,” commented Helen Warren Piper, general manager at Mars Petcare UK.

Other winners include:

Cat Category: Malgorzata Russell’s photo of Basil, peeking from under a fence titled ‘Why are you upside down, Mum?’

Mighty Horse Category: Magdalena Strakova with her shot of three horses ‘Gossip Girls’

All Other Creatures: ‘Drama Queen’ by Anne Linder took the prize with her yawning rabbit

Pets Who Look Most Like Their Owner’s Category: ‘Morning Mood’ a photo by Hannah Seeger and her dog

Junior Category: Ayden Brooks for his sleepy cat called ‘Fox Mulder’.

In addition, 10 photographers were recognised as Highly Commended for their entries: Candice Sedighan; Kerstin Ordelt; Karen Hoglund; John Carelli; Dimpy Bhalotia; Antonio Peregrino; 3 images from Iain McConnell and a further entry from Elke Vogelsang of Noodles.

More for you

Fortitude Drinks UK secures exclusive distribution rights for Pampero

Fortitude Drinks UK secures exclusive distribution rights for Pampero

Fortitude Drinks UK today (22) announces that it has been awarded the exclusive distribution rights for Pampero, the renowned Venezuelan rum brand, in the United Kingdom.

This partnership supports Fortitude Drinks' commitment to bringing world-class spirits to UK consumers and trade partners.

Keep ReadingShow less
Leerdammer launches ‘Deliciously Different’ TV ad

Leerdammer launches ‘Deliciously Different’ TV ad

Natural cheese slice brand Leerdammer will launch its new “Incognito” TV advertising campaign on 20 January – aiming to drive memorability with consumers by tapping into the brand’s “Deliciously Different” positioning and comedic tone of voice.

Based on the insight that Leerdammer’s mild and nutty flavour profile is truly irresistible, keeping consumers coming back time and time again, the ad sees a shopper returning to a supermarket sampling counter ‘incognito’ in various disguises, to enjoy multiple tastes of the cheese.

Keep ReadingShow less
Kellogg's expands Coco Pops Chocos range with new Caramel flavour

Kellogg's expands Coco Pops Chocos range with new Caramel flavour

Kellogg’s has announced the launch of a new Caramel flavour to its Coco Pops Chocos range.

The new addition follows the launch of Coco Pops Chocos in 2023, which was crowned top spot in the cereal category of last year’s Product of the Year awards.

Keep ReadingShow less
Swizzels limited-edition Valentine’s Day treat

Swizzels limited-edition Valentine’s Day treat

Sweet maker Swizzels has unveiled a brand-new limited-edition product in time for Valentine’s Day, combining two of its most-loved brands into one treat: Squashies Love Hearts.

Offering a fresh twist on two popular classics, the new Squashies Love Hearts combine Squashies’ signature soft texture with the iconic and timeless messages of Love Hearts.

Squashies remain the No. 1 sugar confectionery brand in the market, while Love Hearts see consistent growth, with 950,000 units sold during the Valentine’s period and a 10 per cent year-on-year growth in brand value. Building on this success, Swizzels has combined the two household names to create a fast-moving and profitable addition to any retailer’s offering.

Available in 120g bags and sold in cases of 12, each foam sweet is embossed with a fun message or emoji, making them ideal for sharing with a loved one. Messages include "KISS", "WOW", "FAB", and "LOVE", alongside two cheerful and romantic emojis, adding a playful touch.

With an MRSP of £1.15, the new product retains the classic colours and flavours of traditional Love Hearts, including Pineapple, Lime, Blackcurrant, Lemon, Cherry, and Orange.

Swizzels’ Love Hearts range remains a Valentine’s Day favourite, led by the popular 39g Giant Love Hearts rolls, which outsell any other Valentine’s SKU with 621,000 units sold during the season.



Other fan-favourites from the range include Love Hearts Originals Hanging Bags, the 15g mini Love Hearts rolls and Giant Love Hearts multipacks.

“We’re excited to introduce a delicious and innovative new product that combines two of our most popular brands, delivering the same moreish flavours and signature texture - with an added twist," said trade marketing manager Clare Newton.

Keep ReadingShow less
Award-winning UK pop star Tom Grennan  is new popchips ambassador

Award-winning UK pop star Tom Grennan is new popchips ambassador

KP Snacks has today named Tom Grennan, one of the UK’s biggest solo pop music artists, as its official popchips ambassador. The new partnership between the beacon “Better for You” brand and the pop star taps into popchips’ positive, feel-good positioning while enhancing the brand’s relevance.

As an ambassador, Tom Grennan will perform at a special event delivered by popchips in May. Tickets to this exclusive event will be available as prizes in a brand new on-pack promotion running across the popchips portfolio from 27 January until the end of March. Featuring a flash of Tom holding a single popchip and microphone, the on-pack also offers consumers the chance to win cash prizes and tickets to leading UK festivals.

Keep ReadingShow less