Mars Petcare has unveiled a new product range under its premium dog brand, Cesar.
Featuring the brand's first multi-serve format, the 'Natural Goodness' range will offer health-conscious pet shoppers a trade up option from the brand’s core range.
The products are available in 100% recyclable packaging, contain 100% natural ingredients with vitamins and minerals, are grain-free and contain a selection of wholesome ingredients, including cranberry, sweet potato and beans.
Available now, the new range features a multipack format, and the brand’s first wet multi-serve option – Cesar Natural Goodness Cans – that caters for two to three servings.
Containing a higher meat and animal derivative content (+12%) and lower fat content (-1%) than the Cesar core range which will appeal to health-conscious pet owners, the range will launch in three flavours, rich in chicken, garnished with sweet potato, peas & cranberry; rich in beef, garnished with carrots, green beans & herbs; and rich in lamb, garnished with carrots, potatoes & spinach.
“After our success in 2020,where Cesar’s value growth eclipsed the combined value growth of four of our single serve competitors, we knew we wanted to continue driving momentum. Half of our Cesar shoppers wanted the brand to offer a multi-serve option and we listened. This is how Cesar ‘Natural Goodness’ came to life,” Arthur Renault, marketing portfolio director at Mars Petcare commented.
“The range is designed to offer shoppers something even more luxurious to Cesar’s core range. As it’s clear that many pet owners are unwilling to compromise on the quality of the food they purchase for their four-legged companion, demonstrated by natural-inspired pet foods achieving +14.8% growth over the last 12 months.”
The new range will be available in a single can format and a multipack of x6 (x2 of each flavour), carrying a RRP of £1.80 and £10 respectively. Cesar’s ‘Natural Goodness’ range will be supported by TV, digital and in-store promotion and, in line with Mars Petcare’s efforts towards a more sustainable portfolio, the packaging is 100% recyclable.
